Transforming Healthcare Through a Human-Centered Approach: HUB24

NRC Health’s Human Understanding Beyond | HUB24 offers an opportunity to explore cutting-edge solutions, best practices, and forward-thinking strategies aimed at enhancing experiences for patients, consumers, and employees.

In an ever-evolving healthcare landscape, hospitals and health systems must adapt to meet the needs of a population with increasingly complex health requirements, spanning physical, mental, emotional, and financial dimensions. Consumers are now more discerning, choosing providers that offer greater value, superior patient experiences, and higher care quality. Likewise, employees seek workplaces that prioritize their well-being, growth, and development. To thrive in this dynamic environment, healthcare leaders must adopt a human-centered approach that transcends traditional metrics and prioritizes revolutionary care.

HUB24, taking place from August 21–23, 2024, in San Diego, California, convenes industry leaders to explore transformative solutions that elevate healthcare beyond mere metrics. Sessions will cover diverse topics such as leveraging cognitive science for enhanced patient care and optimizing communication through physician and nurse rounding, fostering improvements across all facets of care delivery.

Participants can anticipate:

  • Tools to inspire and empower healthcare teams
  • Insights into emerging trends, proven practices, and innovative strategies
  • Strategies for managing and enhancing online reputation to engage patients
  • Forward-looking solutions to drive better outcomes for patients, care teams, and health systems

The conference features Dr. Geeta Nayyar as the keynote speaker, renowned for her transformative work at Salesforce and AT&T, where she championed initiatives empowering care teams and patients alike. Dr. Nayyar’s commitment to human-centered innovation resonates beyond executive suites, aiming to revolutionize patient care on a global scale.

Reflecting on the impact of HUB, Dr. Peggy Greco, Chief Patient Experience Officer at Nemours Children’s Health, highlights the value of collaborative learning among healthcare peers nationwide. “It is through community that we discover effective practices,” she emphasizes.

Amidst advancements in AI and evolving consumer preferences, Dr. Nayyar underscores the critical role of human understanding in sustaining financial stability while delivering compassionate and impactful care. According to her, healthcare institutions are undergoing a profound transformation driven by heightened consumer expectations and insights.

Joan Cox, Chief Experience Officer at Yuma Regional Medical Center, echoes the sentiment of community and connection fostered at HUB, describing it as a rejuvenating experience to engage with like-minded professionals.

In summary, HUB24 embodies a commitment to human-centered healthcare innovation, essential for navigating today’s transformative era and delivering exceptional care experiences.

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