Journey Health and Lifestyle Brands Appoints Adam Karp as CEO and Director

Virginia-based company Journey Health & Lifestyle Brands (Journey) has named Adam Karp as its new Chief Executive Officer and a member of the Board of Directors. Adam previously co-founded and led Lively Hearing, Inc. (Lively), a direct-to-consumer hearing aid company, which was acquired by GN Hearing in 2021 and rebranded as Jabra Enhance.

Adam brings over two decades of executive and entrepreneurial experience in both consumer and healthcare sectors, specializing in direct-to-consumer ventures. He co-founded Lively in 2018, a leading direct-to-consumer hearing aid brand that he successfully guided to acquisition. Prior to Lively, Adam held various executive positions, including Chief Marketing Officer at 1stDibs (NASDAQ: DIBS), and VP roles at American Express, FreshDirect, and Barnes & Noble. He is a graduate of the Wharton School at the University of Pennsylvania.

“I am thrilled to continue Journey’s mission of supporting seniors in aging gracefully, safely, and independently,” stated Adam Karp. “Our innovative premium products, such as Zoomer®, Air Elite, UpWalker®, and Perfect Sleep Chair®, lead their categories, and we have ambitious plans to expand our offerings to help our customers lead healthier, more active lives.”

Established in 2021 through a collaboration between Peloton Equity (Peloton) and a management team led by Harvey Diamond and Richard Kolodny, principal founders of Drive Medical, Journey aims to enhance its customers’ quality of life, enabling them to navigate life’s journey safely, independently, and gracefully. Since its inception, Journey has acquired firstSTREET for Boomers and Beyond and LifeWalker Mobility Products (dba UpWalker), and has developed a range of premium-branded mobility, comfort, and bath-safety products available online at, Amazon, and through a nationwide network of retailers.

“We are thrilled to welcome Adam aboard,” said Ted Lundberg, Co-Founder of Peloton Equity and board member at Journey. “His expertise in direct-to-consumer products and marketing positions him perfectly to lead Journey into its next growth phase.”

“Journey has earned a reputation for delivering exceptional products and services to seniors,” stated Richard Kolodny, Co-Executive Chairman of Journey’s Board of Directors. “We look forward to collaborating with Adam to solidify Journey’s position as a category leader in this significant market opportunity.

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