Healthmine Welcomes Maureen Sullivan, Former Executive at Blue Cross Blue Shield Association, to Advisory Board

Healthmine Welcomes Maureen Sullivan, Former Chief Strategy and Innovation Officer at Blue Cross Blue Shield Association, to Advisory Board

Healthmine, a pioneer in technology-driven member engagement solutions, proudly announces the addition of Maureen Sullivan, President of Balestrand Strategic Advisors, to its Advisory Board.

Sullivan, with an illustrious 37-year tenure at the Blue Cross Blue Shield Association, concluded her service as the Chief Strategy and Innovation Officer. Her leadership spearheaded crucial strategic initiatives, notably the development of national solutions to fortify the Medicare Advantage business. Sullivan collaborated across the Blues Association to introduce initiatives such as CivicaScript, aimed at making affordable generics accessible, BHI to elevate data leadership, and GeoBlue to furnish expat coverage. Drawing on her extensive expertise, Sullivan actively contributes to various advisory boards, assisting companies in navigating new growth opportunities and fortifying their strategic positioning.

“Healthmine’s commitment to improving the member’s experience and delivering measurable results for health plans stands out in the industry,” remarked Sullivan. “The team is at the forefront of developing key partnerships that enhance the service offerings. Having worked closely with the team, I am impressed with their passion and innovative thinking.”

The Healthmine Advisory Board, consisting of diverse perspectives and industry expertise, plays a crucial role in guiding the organization. Sullivan’s appointment further strengthens Healthmine’s ability to offer comprehensive and impactful experiences to health plan partners and their members.

“We are excited to add Maureen’s guidance and expertise to our Advisory Team,” commented Bryce Williams, Chief Executive Officer, and President of Healthmine. “Her insights into healthcare strategies and the knowledge she collected at the Blue Cross Blue Shield Association will ensure our products continue to meet the needs of health plan operators.”

For more information about Healthmine’s leadership team, visit their website.

About Healthmine:

Healthmine stands as the industry leader in member engagement solutions, dedicated to empowering individuals to make informed decisions to enhance their health and assist health plans in reaching operational goals. The company develops tailored, ongoing member engagement strategies across various health plan segments. Leveraging a SaaS-based, always-on Quality Relationship Management (QRM®) platform, Healthmine drives care gap closure using customized triggers based on clinical, pharmacy, CAHPS, and HOS measures. Paired with intelligent incentives, this approach accelerates health equity and member outcomes while efficiently managing medical spend. Healthmine’s clients benefit from real-time, actionable insights into the success of member engagement and satisfaction initiatives, bridging quality and risk efforts to identify and prioritize opportunities effectively.

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