CVS Pharmacy® Launches Well Market™: A New Line of Crave-Worthy Consumables

CVS Pharmacy, the retail division of CVS Health®, has introduced Well Market™, a new store brand featuring a variety of snacks, beverages, and groceries.

“Our goal at CVS Health is to be the most consumer-centric health care solutions company. With the expansion of our food and beverage portfolio, we are offering new nutritious options that our customers crave,” said Musab Balbale, Chief Merchandising Officer, CVS Health. “The easy-to-understand packaging and delicious snacks ensure that customers can feel good about choosing Well Market products as part of their wellness goals.”

Well Market introduces 40 new snacks, beverages, and groceries available at CVS Pharmacy stores nationwide and on, with more rolling out throughout the year. The existing Gold Emblem™, Gold Emblem abound™, and Big Chill™ product lines will be integrated into the Well Market brand over time.

Created by experts and taste-tested by food lovers, the Well Market line combines nutrition and flavor. With options ranging from bold and spicy to sweet and savory—such as Turmeric Curry Trail Mix and Sea Salt Rustic Plantain Chips—Well Market caters to diverse taste preferences.

The brand also introduces a first-to-market line of flavor-infused sprouted almonds, including Salt & Vinegar, Zesty Dill Pickle, and Maple Cinnamon. This innovative process enhances flavor and may help the body digest nutrients more easily.

Well Market products reflect current trends and customer preferences, featuring no artificial preservatives, sweeteners, or colors, and 0 grams of trans fats. Catering to various dietary needs like vegan, gluten-free, or keto, Well Market aims to support a wide range of wellness goals and satisfy cravings.

“We anticipate consumer preferences, and Well Market is no exception,” said Mike Wier, Vice President, Store Brands, CVS Health. “Well Market offers exciting new options that help our customers maintain a balanced lifestyle.”

With over 9,000 CVS Pharmacy locations nationwide, accessing these snacks is convenient. Most Well Market items are priced between $2.99 and $8.99 and come with a 100-percent money-back guarantee.* Additionally, CVS Health aims for all store brand packaging to be 100 percent reusable, recyclable, and compostable by 2030, transitioning current non-recyclable canisters to recyclable PET jars under the Well Market label.

Well Market products are available now in CVS Pharmacy stores across the U.S. and on

New Well Market products launching this year include:

  • Probiotic-Boosted Dried Prunes
  • Dried Pineapple-Passion Fruit Bites
  • Dried Mango Bites
  • Jalapeno Roasted In-Shell Pistachios
  • No-Shell Pistachios
  • Vanilla-Flavored Honey Roasted Pecans
  • Maple Cinnamon Flavor-Infused Almonds
  • Salt & Vinegar Flavor-Infused Almonds
  • Zesty Dill Pickle Flavor-Infused Almonds

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