BOTOX® Cosmetic (onabotulinumtoxinA) Day is Back Like Never Before

 Allergan Aesthetics, an AbbVie company (NYSE: ABBV), is celebrating the fifth annual BOTOX® Cosmetic Day on Wednesday, November 15. To commemorate this milestone, the brand is expanding its offerings like never before. New and loyal members of Allē, the Allergan Aesthetics loyalty program, have the opportunity to buy, earn, and win with this year’s BOTOX® Cosmetic Day offers. 

“Last year, BOTOX® Cosmetic Day prompted over half a million BOTOX® Cosmetic treatments1 and this year we’re expecting even more,” said Jasson Gilmore, Senior Vice President, Allergan Data Labs. “Every year our team looks forward to celebrating our customers and patients who have helped make BOTOX® Cosmetic the iconic brand it is. This event is an important way that we commemorate the brand and an innovation that launched the aesthetics market.”

Celebrate BOTOX® Cosmetic Day during the entire month of November with these exclusive offers for Allē Members:

  • BUY-One-Get-One (BOGO) Free Gift Card: On Wednesday, November 15, starting at 9 am Pacific Time and while supplies last, Allē Members who buy a $50 gift card will get a $50 gift card for free, to use for themselves or to gift to others for a discount on future treatments with participating Allē providers.*
  • EARN Double Points All Month Long: Allē Members can earn double points on BOTOX® Cosmetic treatments throughout the entire month of November, which doubles the amount of time to earn compared to previous years.*
  • WIN $25,000: For the first time, five people will win $25,000 when treated with BOTOX® Cosmetic during the month of November.

Additionally, the brand is generating further excitement around this holiday through new partnerships. This year, BOTOX® Cosmetic is teaming up with leading augmented reality (AR) platform Snapchat to create an immersive, gamified AR Lens that teaches Snapchatters about the product. Through the AR Lens, available from November 7 to November 14, Snapchatters can play a game that encourages them to make facial expressions associated with the BOTOX® Cosmetic indication areas. For Snapchat, this AR Lens marks the first-ever execution where a large medical aesthetics brand has been able to leverage an interactive AR experience that educates consumers about a product’s FDA approved use. Historically, Snapchat AR Lenses have supported disease state awareness or included the brand’s name, but not its specific use. BOTOX® Cosmetic and Snapchat’s collaboration is a great example of the innovation that is possible within the pharmaceutical marketing space by leveraging advanced technologies like AR to drive awareness and educate consumers.

“I choose BOTOX® Cosmetic for myself and my patients because I am confident about the results I receive with the product,” said Caroline Robinson, MD, FAAD, Board-Certified Dermatologist. “Beyond that, the support that the brand provides my patients and me through education and celebrations like BOTOX® Cosmetic Day are unsurpassed. It’s hard to believe the first BOTOX® Cosmetic Day was five years ago. Every year, my patients, staff, and I look forward to celebrating this holiday together. This year, we are excited to be able to celebrate for the full month of November.”

BOTOX® Cosmetic is the number one selling product of its kind.3 It is the first and only neurotoxin FDA-approved to temporarily improve the appearance of moderate to severe forehead lines, crow’s feet lines, and glabellar lines in adults.2,4-8 BOTOX® Cosmetic is the most awarded aesthetic neurotoxin in the US.9‡

Recognized by National Day Archives as an official holiday on the National Day Registry™, BOTOX® Cosmetic Day is held annually on the third Wednesday in November.  

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