mPulse Concludes 2024 on a High Note and Launches AI Center of Excellence to Drive Innovation in Healthcare
mPulse®, a leader in Health Experience and Insights (HXI) technology, has announced remarkable achievements for 2024, capped by the launch of its Artificial Intelligence Center of Excellence (AI CoE). This strategic initiative underscores mPulse’s commitment to advancing AI-driven solutions while ensuring governance, privacy, and ethical oversight across its offerings. The AI CoE builds on mPulse’s extensive experience deploying machine learning, predictive AI, and Natural Language Understanding (NLU) technologies by incorporating Generative AI to unlock deeper insights and elevate customer experience (CX) strategies across the healthcare industry.
The announcement follows an exceptional year for marked by significant financial growth and expanded market presence. In 2024, achieved a 43% year-over-year revenue increase in Q4 and a staggering 50% growth compared to 2023. This impressive performance was fueled by both organic expansion and the acquisition of Zipari, a leading provider of health portals and consumer experience (CX) technology, in Q3 2024. The acquisition added over 100 healthcare organizations to portfolio, bringing its total partnerships to more than 400 organizations. Notably, 40 of the nation’s 50 largest health plans now rely on mPulse’s HXI capabilities, collectively serving over 245 million individuals.
Driving Value Through Advanced HXI Solutions
mPulse’s Health Experience and Insights (HXI) platform combines predictive analytics, omnichannel engagement, and health portals to deliver agile, personalized experiences at every stage of the consumer health journey. These capabilities have proven invaluable for high-performing organizations, with four of the seven current 5-Star Medicare Advantage plans leveraging mPulse’s technology to enhance their operations and outcomes.
“mPulse’s strong growth in 2024 reflects the market demand for industry-leading integrated technology solutions that demonstrably impact patient care and business outcomes,” said Bob Farrell, CEO of mPulse. “By building advanced engagement strategies around AI-powered predictive insights, we’re delivering better outcomes and creating alignment around our HXI technology. This approach is driving accelerated growth while keeping governance and privacy top of mind.”
Addressing Industry Challenges with the AI Center of Excellence
As AI adoption continues to rise in healthcare, so do concerns about data privacy and security. According to the Medscape & HIMSS AI Adoption by Health Systems Report 2024 , 86% of healthcare organizations are leveraging AI, yet 72% cite data privacy as a significant risk. AI CoE directly addresses these challenges by collaborating with customers to develop AI-powered solutions that can be safely deployed within the highly regulated healthcare ecosystem.
The AI CoE focuses on three key priorities: enhancing performance efficiency, ensuring privacy and user safety, and measuring the impact of AI solutions. By prioritizing these areas, mPulse aims to build trust among healthcare stakeholders while accelerating the deployment of innovative AI technologies.
“Leveraging mPulse’s deep expertise in deploying AI solutions, we work to balance the transformative potential of AI with a rigorous approach to security and end-user safety,” said Sanjeev Sawai, CTO. “At mPulse, we care deeply about creating AI solutions that are bias-free and fair. As researchers project the AI healthcare market to reach $180 billion by 2030, establishing the AI CoE ensures robust safety processes while empowering healthcare stakeholders to confidently adopt cutting-edge solutions.”
Activate 2025: Empowering the Consumer Health Experience
In conjunction with the launch of the AI CoE, mPulse announces Activate 2025 , the premier Health Experience & Insights conference, scheduled for September 23–24, 2025, in Austin, TX. The conference theme, “Building Trust for Better Performance: Digital Strategies to Empower the Consumer Health Experience,” will explore the latest advancements in technology, unique CX data, and innovative engagement strategies being adopted by best-in-class healthcare organizations.
Activate 2025 will highlight the impact of mPulse’s AI CoE, showcasing real-world applications of Generative AI programs and sharing key insights into building consumer trust. Attendees will gain valuable knowledge on how to leverage AI to improve patient outcomes, streamline operations, and enhance the overall consumer health experience.
A Commitment to Ethical AI and Consumer-Centric Solutions
mPulse’s AI CoE represents a pivotal step forward in the company’s mission to revolutionize healthcare through technology. By combining predictive analytics, NLU, and Generative AI, mPulse is unlocking deeper insights that empower healthcare organizations to better understand and anticipate consumer needs. At the same time, the company remains steadfast in its commitment to ethical AI practices, ensuring that its solutions are bias-free, secure, and aligned with regulatory requirements.
The launch of the AI CoE also reflects mPulse’s dedication to fostering collaboration with its partners. By working closely with customers, mPulse ensures that its AI solutions address real-world challenges while delivering measurable value. This collaborative approach not only enhances the effectiveness of AI deployments but also builds trust among stakeholders who rely on mPulse’s technology to drive better outcomes.
