MiSalud Health, a prominent digital health platform offering affordable, same-day bilingual telehealth consultations (Spanish/English) in the U.S. and Mexico, has announced the appointment of co-founder Bismarck Lepe as CEO. Lepe steps into the role as Cindy Blanco transitions to lead economic development for the state of Jalisco in Mexico. Blanco will continue to serve on the company’s board. In addition, MiSalud Health revealed that Samsung Next participated in a recent $8 million funding round to support the platform’s continued growth and expansion.
MiSalud Health, a digital health platform focused on providing affordable, same-day bilingual telehealth consultations in Spanish and English, is making strides to address the growing health care needs of Hispanic populations in the U.S. and Mexico. The platform is specifically designed to serve Hispanics who prefer to discuss their health in Spanish, an important feature as this demographic is projected to become the majority of the U.S. population in the near future. According to Bismarck Lepe, the newly appointed CEO and co-founder of MiSalud Health, the U.S. health system is currently scrambling to meet the needs of this rapidly growing population, which has long faced disparities in health care access.
“MiSalud Health’s services are critical in bridging health care gaps for Hispanics, especially those living in underserved areas,” said Lepe. “We have focused on industries like agriculture, manufacturing, hospitality, and logistics, where large numbers of Hispanic workers are employed. Together with our partners and customers, we’re ensuring that this population has access to culturally relevant physical and mental health services.” MiSalud’s goal is to help these individuals stay healthy, reduce the progression of diseases, and avoid unnecessary visits to emergency rooms, which in turn improves health outcomes, reduces costs, and alleviates stress on the already burdened health care system.
Lepe, who previously founded Wizeline, a leading nearshore digital services provider, is bringing his expertise in scalable business systems to MiSalud. His knowledge has been crucial in developing a system that not only offers high-quality health care but also leverages nearshore health professionals to expand access in an efficient and cost-effective way.
MiSalud Health is rapidly expanding and is on track to serve over 1 million people within the next two years. This growth is supported by a recent $8 million funding round led by Samsung Next, with participation from Ulu Ventures, Magnify Ventures, and LowerCase Capital. Samsung Next, an innovation group dedicated to fostering disruptive ideas in technology, is excited to support MiSalud in its mission to improve health equity for Latino populations. Notably, over 25% of MiSalud’s users access the platform using Samsung devices, which highlights the deep integration of Samsung technology into the platform’s success.
“Bismarck’s experience in scaling ventures like Ooyala and Wizeline uniquely positions him to lead MiSalud into its next phase,” said Carlos Castellanos from Samsung Next. “MiSalud isn’t just a health care platform—it’s a bridge to equity for millions of Latinos. We’re proud to support their mission and look forward to the continued impact they’ll have.”
MiSalud Health’s platform is specifically designed for industries that employ large numbers of essential workers, including agriculture, construction, hospitality, oil and gas, and food service. The service is available to employees and their dependents, ensuring they have access to necessary health care. The platform’s design—from the in-person onboarding process to its user-friendly app interface—was intentionally created to encourage engagement from hard-to-reach Latino workers.
Over years of working with employers in both the U.S. and Mexico, MiSalud has demonstrated success in improving health outcomes for Latino workers. Through a combination of culturally-attuned care providers and tailored engagement strategies, MiSalud has helped foster better overall health for this underserved population. As the company continues to expand its reach, it is poised to make an even greater impact on health equity for Hispanics across North America.
