Yesterday, on Breast Reconstruction Awareness Day (National BRA Day), Allergan Aesthetics, an AbbVie company (NYSE: ABBV), launched Reblossom, a coffee table book featuring a collection of patient stories and photographs that celebrates the resilience of breast cancer survivors and thrivers. The Reblossom book was created through the support of Allergan Aesthetics by photographer Erez Sabag in collaboration with Board-Certified Plastic Surgeon, Dr. Jonathan Bank. Reblossom explores the stories of 12 women and their unique journeys with breast cancer and breast reconstruction. All proceeds from the purchase of the Reblossom book benefit Living Beyond Breast Cancer (LBBC), a national nonprofit organization that connects people with trusted information and a community of support.
“We are honored to support The Reblossom Project and celebrate the women who have bravely shared their personal experiences in this book. I’ve learned so much from their stories about how they found beauty through the challenges faced throughout their diagnosis, treatment, and recovery,” said Carrie Strom, President, Global Allergan Aesthetics and Senior Vice President, AbbVie. “This project is part of our dedication to the breast cancer community and ongoing commitment to uplifting their voices by partnering with organizations throughout the year to further drive support, education, and awareness.”
In addition to honoring patients through The Reblossom Project, Allergan Aesthetics continues to support breast cancer patients through various partnerships and initiatives, including:
- Natrelle® at #CancerCulture’s (R)Evolution Event during New York Fashion Week: Natrelle® was a top sponsor for (R)Evolution, a fashion show highlighting the unique stories of breast cancer previvors and thrivers. The show was hosted by #CancerCulture, a nonprofit organization founded and led by breast cancer patients, in collaboration with AnaOno, a line of mastectomy bras and lingerie made for women with breast cancer.
- Natrelle® Inspires Bra, a Natrelle® x AnaOno Collaboration: A partnership with AnaOno to sponsor the creation of a purposefully designed bralette for breast cancer patients that gives back. For every bra sold, one is donated to a breast cancer patient in need.
- Natrelle® Cares Package: A thoughtfully curated collection of items created by breast cancer survivors and other resources provided to breast cancer patients, survivors, and previvors. The package includes educational resources to support and empower women. To learn more, visit www.natrellecares.com.
- Not Just One Documentary: A documentary featuring seven inspiring women diagnosed with stage four breast cancer who came together for a common cause at New York Fashion Week. All proceeds from this film benefit METAvivor, a nonprofit organization dedicated to funding metastatic breast cancer research. Watch now on Amazon Prime Video.
- Additional Partnerships: Working with like-minded organizations who share the same goals, such as Close the Loop 5K, National BRA Day, Young Survival Coalition, Adelphi NY Statewide Breast Cancer Hotline & Support Program, Sisters Network® Inc., ALAS Wings, Pink Lemonade Project, Living Beyond Breast Cancer, Breast Cancer Resource Center, AiRS Alliance in Reconstructive Surgery, and Susan G. Komen in Austin, Chicago, New Jersey, Orange County, Calif., and San Francisco.
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