Humana Subsidiary iCare Awarded Family Care and Family Care Partnership Contracts Across Southeast Wisconsin
Independent Care Health Plan (iCare), a subsidiary of Humana, has been selected by the Wisconsin Department of Health Services (DHS) to provide managed care services through both the Family Care and Family Care Partnership programs across the greater southeast region of Wisconsin. The selection marks a significant milestone for the organization, expanding its managed long-term care footprint while reinforcing its position as one of the state’s leading providers of community-based care for older adults and individuals with disabilities.
The contract award broadens iCare’s service area to include all seven counties in southeastern Wisconsin and represents the company’s third consecutive geographic expansion within the state. According to the Wisconsin Department of Health Services’ evaluation process, iCare achieved the highest overall evaluation score among organizations selected for both the Family Care and Family Care Partnership programs, reflecting the company’s strong performance in delivering coordinated long-term care services.
With the pending contract, iCare will extend its Family Care program—marketed under the Inclusa brand—to all 72 counties in Wisconsin, while also expanding Family Care Partnership services to residents of Kenosha, Ozaukee, Racine, Sheboygan, Walworth, Washington, and Waukesha counties.
The expanded contracts strengthen iCare’s ability to provide coordinated healthcare, long-term services, and community support that enable members to maintain independence while receiving personalized care tailored to their individual needs.
Expanding Access to Long-Term Care Across Wisconsin
The Wisconsin Department of Health Services’ intent to award the contracts reflects continued confidence in iCare’s ability to deliver comprehensive managed long-term services and supports throughout the state.
Family Care and Family Care Partnership are designed to help eligible older adults and adults living with physical or developmental disabilities receive the services necessary to remain safely in their homes and communities rather than requiring institutional care whenever possible.
By selecting iCare to expand these services across southeastern Wisconsin, the state is increasing access to coordinated care programs that integrate medical services, long-term support, behavioral health resources, and community-based assistance under a single managed care model.
The expanded service area ensures that more Wisconsin residents will have access to iCare’s integrated approach to care coordination, allowing eligible individuals to receive support that promotes independence while improving health outcomes.
Third Consecutive Geographic Expansion
The latest contract represents another important milestone in iCare’s continued growth throughout Wisconsin.
This marks the organization’s third consecutive geographic award from the Wisconsin Department of Health Services, demonstrating sustained confidence in the company’s operational performance and commitment to delivering quality managed care.
The expansion follows previous successful contract awards that steadily increased iCare’s statewide presence.
With this latest development, the organization will now operate Family Care services throughout every county in Wisconsin, creating one of the broadest managed long-term care networks in the state.
The statewide expansion also enables iCare to provide more consistent services across urban, suburban, and rural communities while strengthening relationships with local healthcare providers and community organizations.
Highest Overall Evaluation Score
One of the most notable aspects of the award process was iCare’s performance during the state’s competitive evaluation.
According to the Wisconsin Department of Health Services, iCare received the highest overall evaluation score among organizations selected for both the Family Care and Family Care Partnership programs.
Although evaluation criteria include multiple performance measures, organizations are generally assessed on areas such as:
- Quality of care
- Care coordination capabilities
- Provider network strength
- Member experience
- Operational performance
- Community engagement
- Administrative effectiveness
- Program implementation
Achieving the highest evaluation score reflects the organization’s ability to demonstrate strong performance across multiple dimensions critical to successful delivery of managed long-term services and supports.
Family Care Services Available Statewide
Following implementation of the new contract, iCare’s Inclusa Family Care program will become available across all 72 Wisconsin counties.
This statewide presence represents a significant achievement for the organization and positions it to serve a broader population requiring long-term care services.
Family Care focuses on coordinating healthcare and supportive services that enable eligible members to remain living independently while receiving individualized assistance.
The program emphasizes person-centered planning, allowing care teams to develop customized service plans based on each member’s health status, functional needs, personal preferences, and long-term goals.
Rather than relying solely on institutional care, Family Care prioritizes home-based and community-based services whenever appropriate.
Expanding Family Care Partnership
In addition to statewide Family Care services, iCare will expand access to its Family Care Partnership program across seven southeastern Wisconsin counties:
- Kenosha
- Ozaukee
- Racine
- Sheboygan
- Walworth
- Washington
- Waukesha
Family Care Partnership differs from traditional Family Care by integrating comprehensive healthcare coverage with long-term care services under a single coordinated program.
Members receive primary medical care, specialty services, behavioral health support, prescription drug coverage, and long-term care through an integrated model designed to simplify care delivery while improving coordination among providers.
This comprehensive approach seeks to reduce fragmentation within the healthcare system and improve communication among physicians, specialists, care managers, and support providers.
Supporting Independence Through Personalized Care
A central objective of both Family Care and Family Care Partnership is helping individuals maintain independence while receiving necessary healthcare and supportive services.
Older adults and people living with disabilities often require assistance with activities of daily living, chronic disease management, rehabilitation services, transportation, or home modifications.
Rather than emphasizing institutional care, the programs focus on supporting members within their own homes and communities whenever feasible.
Personalized care planning allows services to be tailored to each individual’s circumstances, ensuring that support reflects both medical needs and personal preferences.
This individualized approach helps members maintain greater control over their daily lives while preserving dignity and independence.
Leadership Emphasizes Stability for Current Members
Following the contract announcement, Kiva Gittings Graves, Chief Executive Officer of iCare, emphasized that the award provides continuity for current members while expanding access for additional Wisconsin residents.
According to Graves, individuals currently enrolled with iCare will continue working with the same care teams, care managers, and provider networks they have come to trust.
Maintaining established care relationships can be particularly important for individuals managing chronic conditions or long-term disabilities, where continuity contributes to better health outcomes and stronger patient-provider relationships.
Graves also noted that the expanded contracts allow more Wisconsinites to benefit from an organization with a demonstrated record of delivering high-quality managed long-term services and supports.
She reaffirmed that iCare’s mission remains focused on helping people live independently in the setting of their choice while supporting the highest possible quality of life.
Coordinated Care Management
One of the defining features of iCare’s approach is comprehensive care management.
Each member typically works with an interdisciplinary care team responsible for coordinating healthcare services, community resources, and long-term support.
Care managers collaborate closely with members, families, physicians, therapists, home care providers, and community organizations to ensure services remain aligned with changing health needs.
Through ongoing assessments and personalized care planning, the organization seeks to proactively address health concerns before they result in more serious complications or unnecessary hospitalizations.
This coordinated model supports both improved health outcomes and more efficient use of healthcare resources.
Community-Based Services
Family Care and Family Care Partnership emphasize community-based support as an alternative to institutional care whenever appropriate.
Services may include:
- Personal care assistance
- Home health services
- Transportation
- Adult day services
- Rehabilitation therapies
- Meal support
- Home modifications
- Caregiver assistance
- Behavioral health services
- Nursing support
By delivering services within familiar community settings, the programs help members remain socially connected while preserving independence and improving overall well-being.
Community integration also supports emotional health by allowing individuals to maintain relationships with family, friends, and local organizations.
Strong Provider Partnerships
The Wisconsin Department of Health Services noted that iCare’s selection reflects its long-standing relationships with healthcare providers and community partners throughout southeastern Wisconsin.
Successful managed care depends upon effective collaboration among hospitals, physicians, specialists, rehabilitation providers, home healthcare agencies, pharmacies, behavioral health professionals, and community organizations.
Over many years, iCare has developed extensive provider networks capable of delivering coordinated services across diverse communities throughout Wisconsin.
These partnerships enable the organization to connect members with appropriate care while ensuring continuity across multiple healthcare settings.
Strong provider relationships also facilitate timely communication, coordinated treatment planning, and efficient transitions between levels of care.
Commitment Beyond Healthcare
In addition to providing managed healthcare services, iCare emphasizes community engagement through volunteer activities and local partnerships.
The organization encourages employees to participate in initiatives addressing broader social needs that influence health and quality of life.
One example highlighted by the company occurred during December 2025, when iCare employees sponsored and volunteered at the Racine Kenosha Community Action Agency’s holiday meal box distribution.
Through this community initiative, volunteers helped distribute 235 holiday meal boxes to families throughout the region during the winter season.
Programs addressing food security, housing stability, transportation, and other social determinants of health complement traditional healthcare services by helping communities address factors that contribute to long-term wellness.
Addressing Social Determinants of Health
Healthcare organizations increasingly recognize that health outcomes are influenced by more than medical treatment alone.
Access to nutritious food, stable housing, reliable transportation, social support, and community resources all play important roles in maintaining health and independence.
iCare’s community involvement reflects this broader understanding of healthcare.
By partnering with local nonprofit organizations and participating in community initiatives, the organization seeks to support members beyond clinical settings while addressing challenges that may affect overall well-being.
Such efforts align with the organization’s broader mission of improving quality of life through comprehensive, person-centered care.
A Community-Focused Mission
Graves emphasized that being actively involved within the communities served by iCare remains central to the organization’s identity.
Whether assisting members in navigating complex healthcare systems or supporting nonprofit organizations addressing local needs, the company views community engagement as an essential extension of its healthcare mission.
Building trusted relationships within local communities also strengthens collaboration among healthcare providers, social service agencies, and community organizations, creating more comprehensive support systems for vulnerable populations.
This community-centered philosophy has become an increasingly important component of managed long-term care programs designed to improve both health outcomes and overall quality of life.
The Wisconsin Department of Health Services’ selection of Humana subsidiary iCare to administer Family Care and Family Care Partnership programs across southeastern Wisconsin marks another significant step in the organization’s continued statewide expansion. By extending Family Care services to all 72 Wisconsin counties and broadening Family Care Partnership coverage across seven southeastern counties, iCare will provide more residents with access to coordinated long-term care, personalized care management, and community-based support.
Supported by strong provider partnerships, experienced care teams, and a person-centered approach focused on independence and quality of life, iCare continues to strengthen its role as a leading managed care organization serving older adults and individuals with disabilities throughout Wisconsin. As implementation of the new contracts moves forward, the organization aims to build upon its longstanding commitment to helping members remain healthy, independent, and actively engaged within the communities they call home.
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