Verato Enhances Healthcare Identity Verification on Google Cloud

Verato, a leading expert in healthcare identity solutions, has announced a collaboration with Google Cloud aimed at empowering healthcare organizations to streamline their operations with a comprehensive enterprise identity data management solution. This partnership addresses the fundamental challenge in healthcare – accurately identifying individuals – which underpins various aspects of healthcare operations.

By combining Verato’s purpose-built Master Data Management (hMDM) solution for healthcare with Google Cloud’s advanced technologies such as BigQuery, Healthcare Data Engine, Healthcare API, and Vertex AI, healthcare organizations can leverage a robust platform throughout the patient journey. This collaboration enables healthcare providers to drive cloud adoption, enhance digital engagement, promote clinical interoperability, and maintain data integrity across their provider networks.

A recent Verato survey revealed that nearly two-thirds of healthcare organizations lack full confidence in their data management infrastructure’s ability to safeguard patient data integrity. Despite this, almost all respondents (97%) anticipate negative consequences from poor data management as data volumes increase, such as compromised patient outcomes and declining care quality. The Information Blocking Rule under the 21st Century Cures Act has raised the bar for identity data standards, placing added pressure on organizations to invest in robust data infrastructure or face proposed disincentives for non-compliance.

Through Verato’s specialized hMDM solution and the scalable, reliable Google Cloud platform, organizations can leverage advanced analytics and insights from provider, patient, and member data. This partnership aims to establish and maintain a unified source of truth for identity data across healthcare entities, ensuring data integrity during cloud migration and beyond. It will also enable healthcare leaders to gain a comprehensive view of provider, patient, and member information, supporting holistic care approaches.

Riju Khetarpal, Director of HCLS ISV Partnerships at Google Cloud, emphasizes the importance of leveraging data insights to enhance patient care and operational efficiency, highlighting the partnership’s role in addressing complex data harmonization challenges.

Verato’s hMDM platform utilizes a vast national dataset of patients and providers, empowering healthcare organizations with a comprehensive understanding of individuals and communities across their care journeys. Clay Ritchey, CEO of Verato, stresses the need for unified digital data to support evolving healthcare landscapes, expressing excitement about collaborating with Google Cloud to facilitate seamless data sharing and improve care delivery.

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