Veradigm Achieves POCMA Certification as First EHR Media Platform
Veradigm® (OTCMKTS: MDRX), a leading provider of healthcare data and technology solutions, has made history as the first and only electronic health record (EHR) media provider to receive validation and certification for EHR advertising by the Point of Care Marketing Association (POCMA). This certification reinforces Veradigm’s commitment to transparency and accountability, further enhancing its point-of-care marketing solutions aimed at increasing healthcare providers’ awareness through innovative channels.
Veradigm’s achievement is notable within the healthcare media landscape, as media buyers and clients value solutions that carry POCMA’s prestigious Certification Seal. The certification process involves a rigorous annual assessment by POCMA’s approved independent auditor, Alliance for Audited Media. The audit evaluates a media company’s Point of Care offerings, ensuring that they meet the association’s published verification and validation standards. Upon passing the audit, the association grants certification to the company. POCMA, which was established in 2013 (formerly known as the Point of Care Communication Council or PoC3), was created by industry leaders with the goal of advancing collaboration and driving growth in the point-of-care marketing sector.
“As point-of-care marketing evolves, POCMA continues to lead the way alongside our industry partners,” said Nicole Divinagracia, President of POCMA. “We are thrilled to certify Veradigm Digital Health Media, as it aligns with our Verification and Validation guidelines, which are crucial for ensuring transparency and accountability in the point-of-care marketing space.”
While POCMA has previously certified various point-of-care marketing solutions, Veradigm Digital Health Media stands as the first EHR-based media platform to achieve this distinction. The Digital Health Media platform, part of the Veradigm Network, enables life science companies and other healthcare stakeholders to reach healthcare providers within their EHR systems—an essential tool used daily by medical professionals. This breakthrough channel opens new opportunities for targeted advertising and communication in a space that is both highly relevant and widely used by healthcare providers.
“We are incredibly proud to have pioneered point-of-care marketing solutions for more than a decade, delivering value for healthcare providers through our innovative approach,” said Stuart Green, Veradigm’s Senior Vice President & General Manager of Life Sciences. “This certification underscores our ongoing commitment to providing the healthcare ecosystem with best-in-class solutions that enhance the quality and effectiveness of point-of-care marketing.”
Veradigm’s platform delivers advertisements in a distinct iframe window that is separate from the clinical and practice management workflow within the EHR system. This ensures that there is no interference with the prescribing workflow, maintaining compliance with applicable laws and regulations. Importantly, no biopharma or device advertisements are shown during the prescribing process, ensuring that advertisements are strategically placed without disrupting essential clinical functions.
With this new certification, Veradigm has solidified its position as a leader in the healthcare advertising sector, offering innovative tools and strategies for life sciences companies looking to engage with healthcare providers at the point of care. This platform is particularly valuable in a landscape where digital advertising plays an increasingly prominent role in healthcare marketing and provider education.
Veradigm’s Digital Health Media platform is designed to foster more meaningful interactions between life sciences companies and healthcare providers. By integrating advertising directly into the workflow of EHR systems, Veradigm ensures that the right messages reach providers at the right time, facilitating informed decision-making and improved patient care.
About Veradigm®
Veradigm is a healthcare technology company that drives value through its innovative combination of platforms, data, expertise, connectivity, and scale. The Veradigm Network encompasses a diverse ecosystem of solutions and partners that deliver advanced insights, technology, and data-driven solutions for healthcare providers, payers, and biopharma companies. Veradigm’s offerings are designed to optimize healthcare delivery and improve outcomes by enhancing access to critical data and fostering collaboration across the healthcare industry.
In conclusion, Veradigm’s achievement in becoming the first EHR media platform to earn POCMA certification is a significant milestone that underscores the company’s leadership in point-of-care marketing. With its continued commitment to innovation and provider-centric solutions, Veradigm is set to further shape the future of healthcare advertising and provider engagement.
