UCI Health Enhances Web Experience with aha! Platform Acquisition
Abundant Health Acquisition (aha!) is proud to announce the launch of UCI Health’s newly redesigned website, built on aha!’s Health Experience Platform (HXP). This major update enhances the user experience for UCI Health’s patients and consumers, streamlining access to care options, appointment scheduling, patient education, and clinical trial opportunities across the U.S. With a focus on delivering a personalized and seamless journey, the updated site serves over 4 million residents in Orange County and parts of Los Angeles and Riverside counties.
A Modern Digital Health Experience
The new website marks a significant step in UCI Health’s ongoing efforts to modernize its digital presence. With a reputation as one of California’s largest healthcare organizations and a nationally recognized center for cancer care, UCI Health wanted a website that reflects its high-quality, personalized approach to care. The updated platform needed to support the organization’s expanded footprint, which in 2024 includes the opening of a second cancer center and the acquisition of four community hospitals and their outpatient locations.
UCI Health selected aha! to develop the new website because of the digital health agency’s innovative use of technology. Aha!’s approach was to build on UCI Health’s existing technology stack, rather than replacing it, and to bring in their deep understanding of how healthcare organizations (HCOs) can deliver a modern, retail-like experience. Aha!’s experience in creating personalized digital health platforms was key to meeting UCI Health’s goals.
Personalization Through Advanced Technology
“UCI Health envisioned a new web experience that would deliver the most relevant and timely options every time a consumer searches,” said Paul Dain, CEO of aha!. “Using aha!’s HXP, built on the Sitecore digital experience platform, we integrated internal and external data sources—locations, providers, clinical trial information, and more—into a user-friendly interface that provides each consumer with a unique experience.”
The HXP integrates advanced data connectors, management tools, and front-end components to offer a customized user experience. By unifying UCI Health’s data, the platform ensures that users get personalized recommendations and information based on their specific needs. This not only makes the site easier to navigate but also helps guide patients and consumers to the best care options for them.
Key Features of the UCI Health Website
The new UCI Health website leverages several features of the HXP to enhance the user experience:
- HXP Universal Search: This dynamic search experience allows users to easily find relevant content across the entire site, including provider availability, locations, patient education, and clinical trial information.
- HXP Connectors: These standardized API integrations enable seamless management of provider data using platforms like Kyruus, Yext, and Epic. This feature also facilitates patient education using WebMD Ignite and UpToDate.
- HXP Management Tools: Sitecore’s native tools enable efficient administration, content management, and page authoring for easy updates and changes to the site.
- HXP Component Suite: Customizable React-based components provide features like curated provider galleries, appointment scheduling with personalized calls to action, and a universal search experience.
- HXP Geolocation Service: This HIPAA-compliant service personalizes content based on the user’s location without using personally identifiable information (PII), making it easier for consumers to find relevant care options nearby.
These features help healthcare organizations (HCOs) make the most of their digital platforms by enabling personalization, campaign management, and A/B testing. The platform also integrates with common analytics and tag management tools, providing HCO digital strategy teams with valuable insights into user behavior and engagement.
A Seamless Digital Front Door to Care
Aha!’s Health Experience Platform focuses on reducing friction in the digital journey while increasing connections between patients and providers. By integrating key data sources and offering tailored experiences, the platform provides a “digital front door” to healthcare. This ensures that consumers not only find relevant care options quickly but are also empowered to take the next steps in their healthcare journey with ease.
By using the HXP, UCI Health is able to streamline the digital process, making it easier for consumers to access timely, personalized information about their care. The platform reflects UCI Health’s commitment to providing an exceptional experience for every patient, with an emphasis on improving care accessibility and operational efficiency.
About aha!
Founded in 2017 and headquartered in Chicago, Illinois, Abundant Health Acquisition (aha!) is part of the Abundant Venture Partners (AVP) portfolio. As a Health Experience Company, aha! focuses on creating innovative digital health experiences that reduce friction and enhance the connections between patients and healthcare providers. Aha! offers a range of services and products to help healthcare organizations deliver modern, personalized care through cutting-edge digital solutions.
Aha!’s approach enables organizations to improve patient engagement, increase operational efficiency, and drive better business outcomes, ultimately contributing to better healthcare experiences for consumers. The company’s platform continues to transform how healthcare organizations manage their digital presence and meet the evolving needs of today’s healthcare consumers.
