Sonrava Appoints Jared Baker as Chief Growth Officer to Spearhead Enterprise-Wide Expansion and Patient-Centered Innovation
Sonrava, a leading national provider of dental service solutions, announced today that it has appointed Jared Baker as its new Chief Growth Officer, effective September 15, 2025. Baker will report directly to Chief Executive Officer Preet Takkar and will play a pivotal role in shaping the company’s growth strategy as it continues to expand its footprint across the United States.
The appointment marks a significant moment in Sonrava’s trajectory, as the company doubles down on growth, innovation, and patient experience in a rapidly evolving healthcare environment. With consumer expectations shifting toward convenience, accessibility, and personalization in healthcare services, Sonrava is positioning itself to meet—and exceed—those demands. Baker’s appointment signals the company’s intent to fuse healthcare delivery with the type of consumer-first strategies that have redefined industries such as retail, technology, and fitness.
A Strategic Appointment for the Future of Dental Services
As Chief Growth Officer (CGO), Baker will oversee a wide range of responsibilities that sit at the core of Sonrava’s enterprise-wide expansion plans. His mandate includes leading marketing and brand strategy, driving new patient acquisition, overseeing service expansion, and aligning growth efforts with operational execution. This integrated approach reflects Sonrava’s commitment to building a seamless patient journey—from the moment a patient considers dental care options to the delivery of high-quality, accessible treatment.
Sonrava’s CEO, Preet Takkar, emphasized the significance of the role in the company’s future growth strategy. “We are thrilled to welcome Jared to Sonrava at such a pivotal time for our organization,” Takkar said. “His proven track record of driving growth, innovation, and engagement across some of the world’s most respected brands will be invaluable as we continue expanding our reach and delivering exceptional care to more patients across the country.”
Baker’s Proven Track Record in Growth and Innovation
Baker joins Sonrava with an extensive background in driving growth strategies across consumer, retail, and service-oriented organizations. His career has spanned several industries, but a consistent theme has been his ability to scale businesses while maintaining a sharp focus on consumer engagement and brand value.
He has held leadership positions at some of the most recognizable companies in the United States, including Orangetheory Fitness, Amazon, Freshly, and Kraft Heinz. Each role provided him with opportunities to lead cross-functional initiatives that went beyond traditional marketing, touching on customer acquisition, digital transformation, and brand building at scale.
At Orangetheory Fitness, Baker was instrumental in developing programs that expanded access to fitness experiences across diverse communities. At Amazon, he worked within one of the most competitive ecosystems in consumer retail, honing strategies around digital engagement and convenience. His time at Freshly, a rapidly growing meal delivery service, provided him with direct experience in consumer health and wellness—a perspective highly relevant to Sonrava’s mission of improving access to essential dental care. And at Kraft Heinz, one of the world’s largest food and beverage companies, he played a role in shaping brand portfolios and driving innovation in consumer products.
This varied career path has equipped Baker with a unique skill set that blends consumer marketing expertise with operational insight. Importantly, it gives him the tools to bring best practices from the consumer and retail sectors into the healthcare arena. For Sonrava, this means enhancing the patient experience with greater accessibility, streamlined processes, and innovations that mirror the expectations consumers now bring to every aspect of their daily lives.
Elevating Patient-Centered Care Through Consumer Insights
One of the key reasons Sonrava selected Baker for this role is his ability to translate consumer-centric strategies into tangible improvements for patients. Dentistry, like many areas of healthcare, is at an inflection point where patients increasingly view themselves as active participants in their care. They expect not just quality treatment but also convenience, affordability, and a positive overall experience.
Baker’s approach to growth has consistently focused on improving engagement models and aligning operational priorities with consumer expectations. For Sonrava, this will mean ensuring that the innovations patients have come to expect in retail and fitness—such as seamless scheduling, digital communication, and personalized experiences—are integrated into dental services.
“Jared brings a consumer-first mindset that is critical for our continued growth,” Takkar added. “We see enormous opportunities to expand access to care and elevate the patient journey, and Jared’s leadership will help ensure that we are aligning every aspect of our business to deliver on those opportunities.”
Recognition for Leadership and Innovation
Baker’s contributions to growth and marketing have not gone unnoticed within the industry. Over the course of his career, he has been honored with several prestigious awards for brand innovation and impact. His achievements include recognition at the Nielsen Breakthrough Innovation Awards, which celebrate products that deliver true marketplace innovation, as well as honors at Cannes Lions and the Effie Awards, two of the most respected platforms for creative and marketing excellence.
These accolades underscore Baker’s ability not only to conceptualize growth strategies but also to execute them with measurable impact. His reputation for leading cross-functional teams to deliver breakthrough results will be central to his new role at Sonrava, where he will be tasked with guiding the company’s strategy across multiple touchpoints, from marketing to patient care to operational alignment.
The Broader Context: Growth in the Dental Service Industry
Baker steps into his role at a time when the dental services industry is undergoing significant transformation. Rising patient demand, growing awareness of oral health as a critical component of overall health, and advances in digital technology are reshaping how care is delivered. At the same time, challenges such as workforce shortages and disparities in access to care are putting pressure on providers to innovate.
Sonrava has long been recognized as a leader in addressing these challenges. As a national provider, it offers a comprehensive platform of dental solutions designed to expand access while maintaining high standards of care. By investing in growth leadership, Sonrava is signaling its intent to not only keep pace with industry trends but also set the standard for how dental care is delivered in the modern era.
With Baker’s appointment, Sonrava is betting on a model that integrates consumer-focused innovation with healthcare expertise. This hybrid approach could help the company bridge the gap between patient expectations shaped by retail and service experiences and the realities of healthcare delivery.
