Patient Engagement Enhanced as Swoop Acquires MyHealthTeam
Swoop, a leader in AI-driven healthcare marketing, has announced its acquisition of MyHealthTeam, the creator of one of the largest, most engaged opted-in patient social networks in the U.S. This acquisition is a significant move in Swoop’s mission to transform healthcare marketing, aiming to foster deeper, privacy-compliant connections between pharmaceutical brands, healthcare providers, and patients.
“We acquired MyHealthTeam – a leading opted-in patient universe – because of their ability to build trusted, condition-specific patient communities at scale,” said Ron Elwell, Founder and CEO of Swoop. “This acquisition builds on our already strong position as an industry leader in patient-centric marketing. By strategically ‘bookending’ privacy-compliant marketing, we will be able to provide further value to pharma brands and patients.
On one end, we leverage millions of opted-in patients across 62+ condition-specific communities, delivering unparalleled depth and engagement. On the other end, we scale precise patient targeting through programmatic channels, ensuring that brands connect with the right individuals at the right time. Together, we help pharma brands build deep, authentic relationships with the patient community and reinforce messaging with treating physicians across the web and TV.”
Swoop and MyHealthTeam share a unified vision: improving healthcare outcomes by making it easier for patients to find the right community, support, and medically-approved information to help manage their conditions. By combining forces, they aim to speed up the process of achieving this vision and extend it to a larger patient population across many more health conditions.
Eric Peacock, Co-founder and CEO of MyHealthTeam, emphasized, “More than anything else, our members facing chronic and rare conditions want to know what’s coming around the next corner and how they can best prepare for it. They connect and chat with other members, they consume the medically-approved articles and videos we create for them, and now we can bring Swoop’s vast depth of claims data, machine learning, and AI capabilities to deliver personalized information based on where they are in their journey. You will see us launch communities in many more conditions this year.”
MyHealthTeam’s 62+ condition-specific communities, which span chronic and rare diseases, generate support and knowledge for members while also providing valuable data. This de-identified, privacy-safe data allows Swoop to enhance its ability to create meaningful insights, identify engagement opportunities, and elevate omnichannel marketing strategies. This helps marketers better understand patients’ needs, ultimately driving more impactful connections between healthcare providers (HCPs), and brands throughout their health journey.
Swoop President Scott Rines noted, “Our mission at Swoop has always been to harness the power of data and AI to create impactful, privacy-first solutions that connect patients and healthcare providers. By integrating MyHealthTeam’s vibrant social communities into our omnichannel marketing suite, we’re advancing that mission in a monumental way. Together, we bridge the gap between healthcare brands and patients, creating more impactful, targeted, and seamless engagement strategies to improve the’ outcomes.”
With this integration, pharmaceutical brands can expect numerous benefits, including:
- Engaging with a trusted, opted-in the community through condition-specific networks that build connection and confidence.
- Scaling outreach across all channels, ensuring consistent, privacy-compliant engagement.
- Generating first-party data and leveraging AI-driven insights to better understand HCP audiences, refining marketing strategies.
Swoop’s acquisition of MyHealthTeam strengthens its AI-driven, privacy-first healthcare omnichannel solutions, positioning the company at the forefront centric marketing. By prioritizing privacy and compliance, Swoop delivers audience segments, conversational AI agents, and a leading opted-in patient social network, driving meaningful engagement and ultimately improving the outcomes.
About Swoop
Swoop is a leader in AI-driven, precision healthcare omnichannel solutions designed to protect consumer privacy while improving outcomes. Through its AI and data solutions, Swoop offers industry-leading audience segments, conversational AI agents, and a comprehensive omnichannel marketing suite. Swoop’s technology enables pharmaceutical brands to engage effectively with healthcare providers across the healthcare journey.
About MyHealthTeam
MyHealthTeam, now part of Swoop, is the creator of one of the largest and most engaged patient social networks in healthcare, offering more than 62 condition-specific communities. These platforms empower millions of opted to connect, share resources, and access medically verified information to better manage their health.
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