Allergan Aesthetics, an AbbVie company (NYSE: ABBV), embraces the immensely personal choice that patients experience when choosing breast surgery. The new Natrelle® campaign, “For Every BODY,” highlights patients and their diverse stories, leveraging new imagery and visual assets which can be seen at www.alookforeverybody.com. The campaign showcases how the Natrelle® breast implant portfolio can provide a customized look for every curve, for every shape, and for every BODY.
“Our market research shows how important it is to consumers for breast implant brands to showcase a wide range of real, authentic women in marketing efforts,1*” said Carrie Strom, President, Global Allergan Aesthetics and Senior Vice President, AbbVie. “The decision to get breast surgery is a personal choice, and we are excited to share our evolved visual identity that further celebrates the uniqueness of every woman.”
During market research, consumers who have undergone breast augmentation surgery and those considering a breast augmentation also cite the importance of seeing candid images of women engaging in various activities.1* Additionally, consumers stated they needed to see women with breast implants modeling various fashions, helping to demonstrate what day-to-day life with breast implants can look like.1* This new campaign, once fully launched, will help anyone interested in learning more about breast implants better understand what real outcomes may look like.
With Natrelle®, patients can get a customized look they love. Natrelle® is the number one selected breast implant by plastic surgeons,2† with a collection of 300 implant options to choose from.3 Natrelle® offers the most options for smooth breast implants with five profiles, from minimal to maximum fullness, and three different gummy gels for different levels of softness.3‡ Gummy describes the consistency of the silicone gel in Natrelle INSPIRA® Breast Implants. Each type of implant in the Natrelle INSPIRA® Collection has a different level of cohesivity.3‡
“Every day in my practice, I see a wide range of women who are considering breast surgery for a variety of reasons,” said Camille G. Cash, MD, Board-Certified Plastic Surgeon. “I am glad that Natrelle® is taking this first step to help show the world how incredible these women are. As their surgeon, I develop a close relationship with them, and hope that the Natrelle® ‘For Every BODY’ campaign will help more women better understand the options available to them, making it easier for them to make an informed decision as part of the consultation.”
To learn more and see the refreshed branding, visit natrelle.com or @Natrelle on YouTube, and follow along at Instagram @NatrelleBreastAugmentation, @NatrelleBreastReconstruction, and #ForEveryBODY.
*Based on March 2023 consumer market research (n=38).
†Based on July 2023 surgeon data (n=305).
‡ Significance inside the body has not been established.
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