Minds + Assembly has announced its strategic partnership with BOLDSCIENCE, a full-service medical communications agency, to expand its world-class healthcare communications and commercialization platform. The collaboration will enhance Minds + Assembly’s ability to serve pharma, biotech, medical device, and digital health clients with a fully integrated suite of services.
Founded in 2015, Minds + Assembly has quickly become one of the fastest-growing companies in healthcare communications. In May 2023, it received a significant investment from Amulet Capital Partners, a private equity firm focused on the healthcare sector, fueling its strategic growth plans. The addition of BOLDSCIENCE follows a series of acquisitions, including HashtagHealth®—the world’s only healthcare-focused social media company—and Awaken Interactive, a leading digital media company.
BOLDSCIENCE’s expertise in scientific communications, alongside Minds + Assembly’s strength in brand strategy, media, omnichannel, and digital execution, elevates the platform into one of the top 20 healthcare communications firms globally. The combined team of approximately 500 professionals will serve over 70 life sciences clients, including 140 brands and products.
As part of the partnership, BOLDSCIENCE will continue to operate under its current branding, with its co-founder and CEO, Mark Lydiatt, appointed as CEO of the expanded Minds + Assembly platform. Lydiatt brings over 20 years of experience in building leading healthcare communications agencies.
“Our mission has always been to drive healthy growth and strengthen our services, and we are excited to have Mark lead us into this next chapter,” said Joelle Friedland, Co-founder of Minds + Assembly. “Mark’s experience and commitment to both his people and clients made him the ideal person to lead the platform.”
BOLDSCIENCE, launched in 2020, set out to disrupt the medical communications space with a “scientifically creative” approach to healthcare programs. The agency’s elite, 200-person team includes doctorate-level scientists, creative specialists, communication strategists, and account professionals. With a client roster that includes Top 20 pharma companies, mid-sized biopharma, and innovative biotech firms, BOLDSCIENCE has become known for combining high science with creative excellence across medical affairs, publications, clinical trials, and patient advocacy.
Creating a Nimble, Integrated Healthcare Platform
The partnership positions Minds + Assembly as a comprehensive communications and commercialization platform with deep scientific expertise to support pharma and biotech companies throughout the entire drug development lifecycle.
“Minds + Assembly and BOLDSCIENCE are united by a common mission: to deliver exceptional work while maintaining an innovative, people-first culture,” said Mark Lydiatt. “Together, we will continue to set a new standard for pharma communications, developing the most effective solutions for clients from drug discovery through commercialization.”
Stephen Minasvand, Co-founder of Minds + Assembly, added: “This partnership is a huge milestone for us, significantly expanding our capabilities across complementary disciplines. We’re now able to offer the most integrated and holistic communications solutions for healthcare companies—no other agency brings together such diverse expertise.”
Avi Uttamchandani, Partner at Amulet Capital Partners, noted: “By combining strengths, this partnership immediately creates a leading healthcare communications platform, expanding our capabilities in advanced analytics, real-world data solutions, and AI-driven services. We will continue to grow while maintaining our commitment to quality and the strong culture that defines our success.”
About Minds + Assembly
Minds + Assembly is a design-focused brand launch agency that provides innovative, digitally advanced healthcare communications solutions. Founded in 2015, the company has earned a reputation for delivering beautiful, impactful work while cultivating a thriving culture of talented professionals. Minds + Assembly is headquartered in NoHo, New York City.
About BOLDSCIENCE
BOLDSCIENCE is a scientifically creative medical communications agency that aims to disrupt traditional medical communications with memorable healthcare programs that inspire change. With a focus on science and storytelling, BOLDSCIENCE uses impactful design and creative strategies to communicate complex medical information. The agency operates a global, remote team across the US and UK.
About Amulet Capital Partners, LP
Amulet Capital Partners is a private equity investment firm based in Greenwich, CT, focusing exclusively on the healthcare sector. The firm seeks long-term capital appreciation by investing in companies with attractive growth potential.
