Merz Aesthetics Reveals Global Data on the Link Between Self-Confidence, Self-Affirmation, and Aesthetic Treatments

Merz Aesthetics Reveals Global Data on the Link Between Self-Confidence, Self-Affirmation, and Aesthetic Treatments

Merz Aesthetics, the world’s largest company in aesthetic medicine, has unveiled the findings of its first global study, “Pillars of Confidence: Global Insights on Aesthetics and Self-Affirmation.” This groundbreaking research delves into the role of self-confidence in daily life and overall well-being, and the connection between our inner self and outer expression.

“From a medical perspective, I witness this impact daily. This information can help us better understand and support our patients on their personal empowerment journey, ultimately improving the care we provide,” said Dr. Shannon Humphrey, an expert in aesthetic dermatology.

As part of its Confidence to Be platform, Merz Aesthetics surveyed 15,000 adults worldwide who had either undergone or were open to undergoing aesthetic treatments in the near future. The study revealed that a majority of participants globally have a strong sense of self-confidence, with 72% agreeing with the statement, “I am confident in myself.”

The study also underscores the connection between outer appearance and self-perception. When it comes to aesthetic treatments, 73% of respondents reported feeling “stronger” after undergoing a treatment, 69% sought aesthetic treatments to reflect how they feel on the inside, and 72% affirmed that such treatments impact how they see themselves.

Conducted in partnership with Ipsos*, one of the world’s leading market research and polling firms, the Pillars of Confidence study engaged 15,000 adults aged between 21 and 75 years** from 15 countries across the globe. The participating regions and countries included:

  • Asia-Pacific: China, South Korea, Thailand
  • Europe, Middle East, and Africa: France, Germany, Italy, Spain, United Kingdom, UAE
  • Latin America: Brazil, Colombia, Costa Rica, Mexico
  • North America: United States, Canada

“Since becoming an independent global company almost five years ago, Merz Aesthetics has been committed to fulfilling its mission of empowering self-confidence by helping people enhance their appearance, feel better, and live better. We believe in the importance of self-confidence and in what makes you feel like the best version of yourself, regardless of how you define it,” said Bob Rhatigan, CEO of Merz Aesthetics. “Our Pillars of Confidence research confirms what we’ve long known to be true: that aesthetic treatments appear to do much more than improve our appearance; they can help us feel more confident and support our self-esteem journey.”

Dr. Shannon Humphrey, an expert in aesthetic dermatology, director at Humphrey & Beleznay Cosmetic Dermatology, and associate professor at the University of British Columbia, commented on the findings: “The data from the Pillars of Confidence study reveals how aesthetic treatments empower individuals to take an active role in aligning their self-perception with their outer appearance. As a doctor, I see this impact every day. This information helps us better understand and support our patients’ personal empowerment journeys, which ultimately improves the care we provide.”

Whether it’s through the things we say, the people we associate with, or the aesthetic treatments we choose, Merz Aesthetics believes that each person’s path to looking, feeling, and living their best is unique. With the goal of fostering self-confidence globally, Merz Aesthetics hopes that the data-driven insights from the Pillars of Confidence study will spark meaningful conversations that inspire more people to celebrate their authentic uniqueness, both inside and out.

This study affirms the broader message that beauty is not just about appearance—it’s about the inner confidence that shapes how we express ourselves to the world. With this groundbreaking research, Merz Aesthetics hopes to continue fostering a deeper understanding of the powerful role aesthetics plays in self-esteem and personal well-being.

About Merz Aesthetics

Merz Aesthetics is a medical cosmetics company with a long history of enabling healthcare professionals, patients and employees to live their lives with confidence. We aim to help people around the world look, feel and live the best version of themselves – however they define that. Its clinically proven product portfolio consists of injectable fillers, devices and skin care treatments designed to meet the needs of each patient with high standards of safety and efficacy. A family-owned business for over 115 years, Merz Aesthetics is known for creating unique relationships with customers who feel like family. Headquartered in Raleigh, North Carolina, USA, with a sales presence in 90 countries worldwide, Merz Aesthetics is a company of the Merz Group, founded in 1908 and headquartered in Frankfurt am Main, Germany. Learn more at merzaesthetics.com.

© 2025 Merz North America, Inc. All rights reserved. Merz, Merz Aesthetics, and the Merz Aesthetics Confidence To Be logo are trademarks and/or registered trademarks of Merz Pharma GmbH & Co. KGaA in the United States and/or certain other countries.

The original text of this announcement, written in the source language, is the official version that is authoritative. Translations are offered solely for the convenience of the reader and must refer to the original language text, which is the only legally valid one.

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