MERGE Named Agency of the Year by Modern Healthcare and Ad Age at 2025 Healthcare Marketing Impact Awards
MERGE has been honored as Agency of the Year by Modern Healthcare and Ad Age in the 2025 Healthcare Marketing Impact Awards, recognizing the agency’s excellence in healthcare marketing, advertising, and communications.
Profiles of all award winners are featured in the November print issue of Modern Healthcare and are also available online at Modern Healthcare and Ad Age. The Healthcare Marketing Impact Awards celebrate creative campaigns that advance the missions of healthcare providers, insurers, suppliers, and advocacy groups, promoting both individual and community health.
Healthcare is at an inflection point — not only in how care is delivered but also in how information reaches consumers,” said Mary Ellen Podmolik, Editor-in-Chief of Modern Healthcare. “This year’s winners stood out by finding ways to cut through the noise with powerful, engaging strategies that resonated with audiences.
As a marketing and technology agency built at the intersection of health and wellness, MERGE’s recognition underscores its deep understanding of the industry’s complexities and its forward-looking approach to marketing. The agency’s guiding vision — the AIgency™, where human creativity meets the science of data and technology — defines its work.
This award is an incredible validation of MERGE’s commitment to being Built Different and to redefining what an agency must be in the age of AI,” said Stephanie Trunzo, CEO of MERGE. “We’re grateful to our clients for their trust and to our talented team for their curiosity and dedication. Together, we’re creating personalized, meaningful experiences for consumers at scale — helping people connect with healthcare in more human ways.
MERGE’s long-standing partnerships — including over 33 years with Abbott and more than six years with Supernus Pharmaceuticals — highlight its foundation of trust, collaboration, and empathy. The agency’s approach centers on understanding the whole human experience to create impactful connections.
In a time when trust, innovation, and compassion are reshaping healthcare, the best marketing goes beyond messaging — it drives impact,” said Jeanine Poggi, Editor-in-Chief of Ad Age. “This year’s honorees show how creativity and purpose can meaningfully connect with patients and communities, shaping the future of health communication.”
The recognition solidifies MERGE’s position as a leader in healthcare marketing innovation — combining creativity, data, and technology to inspire connection and drive meaningful outcomes.
About Modern Healthcare
Modern Healthcare is the most trusted business news and information brand in the healthcare industry. Modern Healthcare empowers healthcare leaders and influencers to make timely and informed business decisions.
About Ad Age
Ad Age, a Crain family brand, is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape. Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Agecontinues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting
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