Klick Health Wins MM+M Market Access Gold Agency of the Year Award
Klick Health has received major recognition at the latest Medical Marketing + Media (MM+M) Awards, earning the Market Access Gold Agency of the Year title while also collecting nine campaign accolades for its work across healthcare marketing, patient engagement, medical communications, and market access.
The recognition highlights Klick Health’s growing presence in healthcare marketing and its ability to combine scientific expertise, strategic thinking, creative development, and patient-focused communications. Among the agency’s most notable wins were five Gold awards for campaigns including “867-5309” for Cancer Support Community, “Project Inchstone” for Nestlé Compleat, and “MODDEN 26” for The Derek Sheely Foundation.
The awards come at a significant point in Klick Health’s expansion of its market access and medical communications capabilities. The agency has been strengthening its expertise in areas that help healthcare organizations address challenges associated with patient access, treatment adoption, medical affairs, and evidence generation.
Klick Health Earns Market Access Agency of the Year Recognition
The Market Access Gold Agency of the Year award represents one of the evening’s key honors for Klick Health. The recognition reflects the agency’s work in helping healthcare organizations navigate complex barriers that can affect how patients gain access to healthcare services, therapies, and support.
Klick Health’s Chief Medical Officer, Holly Henry, PhD, said the recognition demonstrates the value of bringing scientific rigor, market access knowledge, and creativity together.
“This recognition is a testament to what happens when scientific rigor, deep access expertise and creativity work hand in hand, and you do work that truly matters to people,” Henry said.
She also credited Klick Health’s clients and its expanding market access and medical teams for their role in the achievement.
According to Henry, the award is particularly meaningful as Klick continues to build its capabilities in market access and medical communications. The agency’s development in these areas is intended to provide healthcare and life sciences organizations with broader support as they work through the increasingly complex commercial and clinical environment.
Expansion of Medical Affairs and Market Access Capabilities
Klick Health’s recognition comes alongside its broader expansion into medical affairs, communications, market access, and real-world evidence.
A significant development in this area was the addition of Oxford PharmaGenesis to the Klick Health family. The move expands Klick’s capabilities in medical affairs and communications while also strengthening its market access and real-world evidence and health economics and outcomes research offerings.
These capabilities are increasingly important for pharmaceutical and healthcare organizations seeking to demonstrate the value of products and therapies throughout their development and commercialization journeys.
Medical affairs teams, for example, play an important role in communicating scientific evidence and engaging with healthcare professionals. Market access teams focus on the factors that influence whether patients can obtain therapies, while real-world evidence and health economics research can provide additional information about treatment outcomes, healthcare utilization, and economic value.
By bringing these capabilities together with creative healthcare marketing, Klick Health is positioning itself to address a wider range of client needs.
The MM+M recognition therefore comes as the agency continues to broaden its role beyond traditional advertising and communications and into more specialized areas of healthcare commercialization.
“867-5309” Campaign Receives Multiple Awards
One of the most successful campaigns recognized during the awards was “867-5309,” created for Cancer Support Community and Gilda’s Club.
The campaign used a familiar piece of pop culture to create a memorable connection between people affected by cancer and a source of support.
The concept centered on the telephone number made famous by Tommy Tutone’s classic song “867-5309/Jenny.” Klick Health transformed that familiar number into a practical resource by pairing it with the 272 area code, creating a connection to Cancer Support Community’s national Helpline.
The idea was designed to make it easier for people to remember and access support when they may be dealing with the emotional, social, and practical challenges associated with cancer.
Rather than presenting the Helpline simply as another healthcare resource, the campaign connected it to something already embedded in popular culture. This approach helped give the initiative a distinctive identity and made the contact information easier to remember.
The campaign was activated through multiple channels, including radio, streaming platforms, public relations, and social media.
Its reach was significant. According to the campaign information, it generated billions of earned media impressions and contributed to a 216% increase in Helpline calls in one week.
At the MM+M Awards, “867-5309” received five honors, including three Gold awards and two Silver awards, further highlighting the campaign’s impact across healthcare marketing and communications.
Turning a Familiar Number Into a Healthcare Connection
The strength of “867-5309” came from the campaign’s focus on accessibility and awareness.
Cancer Support Community provides support and resources for people affected by cancer, including patients, families, and caregivers. Connecting the organization’s Helpline with a widely recognized number gave the campaign a simple message that could potentially remain with audiences beyond their initial exposure to the advertising.
The campaign also demonstrated how creative marketing can support a broader healthcare mission.
Lisa E. Ireland, Executive Vice President of External Relations at Cancer Support Community, said the recognition reflects Klick Health’s creative approach and commitment to the organization’s mission.
“These awards reflect the bold, creative thinking and genuine purpose that Klick Health brings to its work,” Ireland said.
She described Klick as a mission partner and emphasized the importance of the collaboration in transforming an iconic number into a memorable connection point for people affected by cancer.
The campaign illustrates how healthcare marketing can move beyond traditional promotional messaging and focus on creating a direct connection between audiences and useful resources.
Recognition for “Project Inchstone”
Klick Health also received Gold recognition for “Project Inchstone,” developed for Nestlé Compleat.
The campaign was among the agency’s work recognized during the MM+M Awards and contributed to the broader recognition Klick received throughout the evening.
Project Inchstone demonstrates the agency’s work across healthcare and nutrition-related communications. Through its campaign strategy and creative execution, Klick Health sought to address a specific audience need while creating communications designed to generate engagement.
The recognition places the project alongside “867-5309” and “MODDEN 26” as one of Klick Health’s Gold-winning campaigns.
“MODDEN 26” Earns Gold Recognition
Another Gold-winning campaign was “MODDEN 26,” created for the Derek Sheely Foundation.
The campaign reflects Klick Health’s work with organizations focused on important health and social issues. The Derek Sheely Foundation was established in memory of Derek Sheely and works to raise awareness and support initiatives connected to athlete health and safety.
Recognition for “MODDEN 26” adds another dimension to Klick Health’s awards success, demonstrating the agency’s work with organizations beyond conventional pharmaceutical and healthcare brands.
Together, the winning campaigns illustrate the range of work being produced by Klick Health, from patient support and cancer resources to nutrition and health advocacy.
Combining Creativity With Healthcare Expertise
Klick Health President Ari Schaefer emphasized the importance of collaboration between the agency’s teams and its clients.
“We’re extremely proud of how our teams collaborate with our clients to drive business results and make a difference in patients’ lives,” Schaefer said.
He also credited Klick employees, referred to by the company as “Klicksters,” for bringing curiosity and passion to their work.
The agency’s awards performance reflects an approach that combines creative communications with healthcare-specific knowledge. Healthcare marketing often requires organizations to communicate complex scientific and medical information while also addressing regulatory, clinical, commercial, and patient considerations.
For agencies working in this sector, the challenge is not simply to create memorable campaigns. Communications also need to be relevant to the audiences they serve and connected to measurable objectives.
Klick Health’s recent recognition highlights campaigns where creative concepts were paired with specific healthcare objectives.
Growing Role of Market Access in Healthcare
Market access has become an increasingly important component of healthcare commercialization.
For pharmaceutical and life sciences organizations, developing a therapy is only one part of bringing a treatment to patients. Access can be influenced by reimbursement, health economics, payer requirements, evidence, healthcare delivery systems, and other factors.
This creates demand for specialized market access expertise that can help organizations understand and communicate the value of healthcare products and services.
Klick Health’s Market Access Gold Agency of the Year recognition highlights the agency’s expanding work in this area.
Its broader capabilities across medical communications, market access, real-world evidence, and health economics and outcomes research also provide a foundation for supporting clients at different stages of the healthcare commercialization process.
A Significant Awards Night for Klick Health
Collectively, Klick Health’s nine campaign accolades and Market Access Gold Agency of the Year title represent a significant awards showing for the agency.
The recognition spans different types of healthcare work and demonstrates the agency’s focus on combining strategy, creativity, scientific understanding, and patient-centered communication.
The performance also reinforces Klick Health’s growing presence in the healthcare marketing industry at a time when brands and healthcare organizations are seeking increasingly integrated approaches to communication.
The success of “867-5309” is particularly notable because of its measurable response. By connecting a recognizable cultural reference with Cancer Support Community’s Helpline, the campaign created a simple pathway from awareness to action.
The recognition for “Project Inchstone” and “MODDEN 26” further demonstrates the range of clients and healthcare challenges addressed through Klick Health’s creative work.
Klick Health’s latest MM+M Awards recognition comes as the agency continues expanding its capabilities across healthcare marketing, medical communications, market access, and evidence-based services.
The combination of creative expertise and specialized healthcare knowledge is becoming increasingly important as organizations seek ways to communicate with patients, healthcare professionals, payers, and other stakeholders.
With the addition of Oxford PharmaGenesis to its broader organization, Klick Health is also expanding its ability to support clients across medical affairs and communications, market access, and RWE/HEOR.
The MM+M Awards recognition provides a snapshot of the agency’s current momentum. Its Gold Agency of the Year title and multiple campaign awards underscore the range of work being delivered across its teams and client partnerships.
For Klick Health, the awards also reinforce a central theme behind its recent growth: healthcare communications can combine creativity with scientific and strategic expertise while keeping the needs of patients and healthcare audiences at the center.
The recognition of campaigns such as “867-5309,” “Project Inchstone,” and “MODDEN 26” demonstrates how different healthcare challenges can be addressed through distinctive communication strategies. At the same time, the Market Access Gold Agency of the Year award highlights the agency’s expanding role in helping clients navigate the complex journey from healthcare innovation to patient access.
As Klick Health continues to expand its medical and market access capabilities, the agency’s latest awards provide further recognition of its work across the evolving healthcare marketing landscape.
Source link: https://www.businesswire.com/
