The Inactive Company Partners with First Responders Foundation to Support Sleep Health for First Responders on October 28
In honor of First Responders Day on October 28, The Inactive Company, an Atlanta-based brand specializing in athlete-grade sleep performance solutions, is taking significant steps to support the health and well-being of first responders nationwide. Through a new partnership with the First Responders Foundation, the company aims to highlight the critical importance of sleep for those who put their lives on the line to protect communities every day.
As part of this collaboration, The Inactive Company will donate 15% of its sales during the month of October to the First Responders Foundation. In addition to this philanthropic initiative, the company is offering all customers a 25% discount on its signature product, the Inactivators™ Performance Sleep Mask, when they use promo code RESPOND25 at checkout. This dual approach combines consumer engagement with direct support for first responders, raising awareness about the vital role of sleep in maintaining physical and cognitive performance under demanding conditions.
The Importance of Sleep for First Responders
Sleep is a cornerstone of health and performance, yet it is often overlooked in high-stress, unpredictable professions such as firefighting, law enforcement, and emergency medical services. First responders work long shifts that frequently extend beyond 12 hours, often with irregular schedules and minimal opportunity for rest. According to research, approximately 85% of first responders experience significant sleep deprivation during 24-hour shifts. The consequences of insufficient sleep are far-reaching: slower reaction times, impaired decision-making, reduced attention, and an increased likelihood of injury on the job.
For first responders, who must remain alert and ready to respond to life-threatening situations, these impairments are not minor inconveniences—they can be life-or-death matters. Proper sleep enhances recovery, stabilizes mood, improves cognitive function, and sharpens reflexes. Tools designed to optimize sleep, such as sleep masks, can make a meaningful difference. By blocking daylight, promoting melatonin production, and enhancing the quality of rest, these tools allow first responders to wake more alert and prepared for the challenges of their work.
The Ripple Effect of Disrupted Sleep
The impact of poor sleep extends beyond first responders themselves, affecting the well-being of their families and households. Partners and children often experience stress related to the unpredictability and dangers of first responders’ work. Fatigue and stress can spill over into family life, affecting relationships, household responsibilities, and emotional health. By supporting sleep health for first responders, initiatives like this partnership help mitigate these secondary impacts, fostering resilience not only among the individuals on the front lines but also within the families and communities they serve.
Research consistently shows that restorative sleep is crucial for overall physical and mental health. Chronic sleep deprivation is linked to a range of health issues, including cardiovascular problems, metabolic disorders, impaired immunity, and mood disorders. For first responders, the stakes are even higher: maintaining optimal sleep is directly tied to the ability to perform duties safely and effectively, protect others, and prevent work-related injuries.
The Inactive Company’s Commitment to Performance Sleep
Founded on the principle that high-quality sleep is essential for peak performance, The Inactive Company has developed a line of sleep technology products designed to optimize rest under even the most challenging conditions. Co-Founder Lori Oliver emphasized the company’s mission in a recent statement:
First responders put everything on the line for us, often at the expense of their own health and recovery. Our mission has always been to use athlete-grade sleep technology to help people perform at their best. Partnering with the First Responders Foundation allows us to expand that mission to those who need it most—those who serve and protect our communities.
This partnership represents a meaningful extension of the company’s philosophy. By offering both a discount on its high-performance sleep masks and a percentage of sales to the First Responders Foundation, The Inactive Company is actively investing in the resilience, health, and operational readiness of first responders nationwide.
