Identiv and Novanta Partner to Simplify RFID Adoption for Healthcare OEMs
Novanta Inc., a global leader in technology for the medical device and life sciences sectors, has announced a strategic business development and marketing partnership with Identiv, Inc. (NASDAQ: INVE), a global pioneer in RFID-enabled Internet of Things (IoT) solutions. This partnership aims to simplify the adoption of advanced RFID solutions for medical device OEMs by combining Identiv’s cutting-edge RFID inlays, tags, and labels with Novanta’s leading ThingMagic reader modules and APIs. Together, they will fill a critical gap in the market by offering end-to-end solutions for access, identification, and traceability, optimizing both cost and performance.
The collaboration’s initial focus will be on marketing RFID solutions for medical device and life sciences OEMs. These solutions will be integrated into smart medical devices, advanced diagnostics, and wearable devices, aiming to enhance product performance, ensure proper assembly, and improve patient safety. By merging Identiv’s RFID inlay expertise with Novanta’s advanced reader technology, the two companies plan to deliver a comprehensive suite of RFID-enabled solutions designed to streamline product development and simplify integration for medical device manufacturers.
“Partnering with Identiv advances our mission to deliver innovative, application-specific solutions to our customers,” said Lina Li, President of Precision Medicine at Novanta. “This collaboration will enable us to enhance connected care by incorporating additional patient data, such as wetness, to improve linen-related workflows and medication supply chains through real-time temperature monitoring and medication compliance. We are excited about the positive impact these solutions will have on patient safety and hospital workflow optimization.”
Healthcare manufacturers and their suppliers face growing pressure to improve efficiency, reduce costs, and meet stringent safety and compliance requirements. The Identiv-Novanta partnership aims to address these challenges by creating an optimized ecosystem for manufacturers. This collaboration will make it easier for manufacturers to evaluate and implement RFID solutions, reducing complexity and speeding up time to market.
The adoption of RFID technology in the healthcare sector is becoming increasingly important, particularly as the industry moves toward more connected, data-driven solutions. Identiv and Novanta’s partnership leverages their respective strengths to meet this demand. Identiv, known for its advanced RFID inlays, tags, and labels, will combine its solutions with Novanta’s industry-leading ThingMagic reader modules and APIs. Together, they will deliver a comprehensive RFID solution that enhances access, identification, and traceability, providing end-to-end solutions for medical device manufacturers.
“This collaboration with Novanta will facilitate the adoption of RFID technology in critical medical device applications,” said Kirsten Newquist, CEO of Identiv. “By combining our advanced RFID devices with Novanta’s trusted reader technology, we are empowering innovative manufacturers to integrate intelligence and performance into their devices, ensuring better patient safety.”
The initial focus of this partnership will be on integrating RFID solutions into smart medical devices, wearable devices, and advanced diagnostics. These solutions will enhance product performance, ensure proper assembly, and improve patient safety by providing real-time monitoring and traceability. By incorporating RFID technology into healthcare devices, manufacturers will be able to track critical factors such as medication temperature and compliance, linen management, and other patient-related data, thereby optimizing workflows and improving overall care.
The collaboration also aims to address the challenges healthcare manufacturers face when it comes to integrating new technologies into existing systems. By streamlining the process of implementing RFID solutions, the partnership between Identiv and Novanta will reduce complexity for manufacturers, making it easier for them to deploy advanced solutions. This can significantly reduce time to market for new products, allowing manufacturers to respond faster to changing industry demands.
“This partnership is a key step toward advancing medical technology,” said Li. “By providing manufacturers with integrated RFID solutions that meet the highest standards for safety, compliance, and performance, we are helping to push the boundaries of what’s possible in connected care. With real-time data and monitoring, medical devices can now be more efficient, safer, and more effective in delivering care.”
The Identiv-Novanta partnership also underscores both companies’ commitment to innovation and customer success in the medical technology sector. Both companies are focused on delivering solutions that meet the evolving needs of the healthcare industry, with a shared goal of improving patient safety, operational efficiency, and workflow optimization in hospitals and medical settings.
By combining Identiv’s expertise in RFID technology with Novanta’s advanced reader technology, the two companies are poised to provide healthcare manufacturers with the tools they need to improve product development, increase efficiency, and reduce costs while ensuring the highest standards of safety and compliance. The partnership is a significant step forward in the healthcare sector’s push toward greater automation, data-driven decision-making, and connected care, supporting the next generation of medical technology innovation.
