HealthTrust’s The Source Magazine Earns Prestigious 2025 APEX and Hermes Creative Awards for Excellence in Healthcare Publishing
HealthTrust Performance GroupSM, a nationally recognized leader in healthcare performance improvement, has once again set the standard for excellence in healthcare communications. The organization’s flagship publication, The Source magazine, has been honored with two 2025 Hermes Creative Awards and a 2025 APEX Award for Publication Excellence—recognitions that underscore the publication’s exceptional design, editorial quality, and strategic impact within the healthcare industry.
These accolades were awarded specifically for the Q1 2024 issue of The Source, developed in close collaboration with creative agency Unlock Health (formerly GLC). The publication’s success reflects a shared vision between HealthTrust and its agency partner to deliver insightful, visually compelling, and highly relevant content to healthcare professionals across the nation.
Award-Winning Excellence in Design and Content
The 2025 Hermes Creative Awards—among the oldest and most respected international competitions honoring creative excellence—bestowed The Source with two Gold Awards in the Print Media category:
- Gold Award for Print Media: Design – Publication Overall
- Gold Award for Print Media: Publication – Magazine
These distinctions recognize not only the magazine’s aesthetic sophistication but also its cohesive editorial strategy, user-friendly layout, and ability to communicate complex healthcare topics with clarity and visual appeal.
In addition, The Source received a 2025 APEX Award for Publication Excellence in the Magazines, Journals & Tabloids – Custom-Published category. The APEX Awards celebrate outstanding work in publishing and communications across a broad spectrum of media, including print, digital, and multimedia platforms. Winning in the custom-published category is particularly notable, as it highlights the magazine’s success in serving a specialized audience—HealthTrust’s member hospitals—with tailored, mission-driven content.
A Testament to Collaboration and Vision
Lisa Garman, Vice President of Marketing & Communications at HealthTrust, expressed her pride in the recognition: “We are incredibly honored to have our work for The Source magazine recognized at this level. These achievements are a testament to our team’s dedication, creativity, and collaborative spirit. They also reflect the strong partnership we’ve built with Unlock Health over the years. Most importantly, this recognition fuels our ongoing commitment to delivering exceptional, resourceful, and actionable content that empowers our members to improve cost, quality, outcomes, and the overall patient experience.”
The success of The Source is the result of a deeply integrated effort between HealthTrust’s internal communications team and Unlock Health’s creative and strategic experts. Together, they ensure that every issue balances data-driven insights with human-centered storytelling—making complex healthcare challenges accessible and actionable for readers.
A Legacy of Industry Recognition
This latest round of honors adds to The Source’s impressive track record of industry accolades. Since 2020, the publication has consistently been recognized for its innovation and impact, earning awards that span print, digital, and integrated marketing categories:
- 2023 APEX Awards for Publication Excellence
- 2022 Healthcare Advertising Awards
- 2022 Healthcare Digital Marketing Awards
- 2021 Healthcare Advertising Awards
- 2021 Healthcare Digital Marketing Awards
- 2020 Healthcare Advertising Awards
- 2020 Content Council Pearl Awards
- 2020 Healthcare Digital Marketing Awards
This sustained recognition speaks to the publication’s ability to evolve with the changing healthcare landscape while maintaining a consistent standard of excellence. Whether through in-depth feature articles, data visualizations, expert interviews, or strategic thought leadership, The Source continues to serve as a trusted resource for healthcare decision-makers.
Purpose-Driven Content for a Critical Audience
As HealthTrust’s official magazine, The Source is distributed quarterly in print to professionals across 1,800 member hospitals and is also available online through a dynamic digital content hub. Each issue is meticulously curated to address the most pressing issues facing today’s healthcare systems, including:
- Emerging clinical best practices
- Supply chain optimization strategies
- Financial and operational performance improvement
- Technology innovations in care delivery
- Regulatory and policy updates
- Workforce challenges and solutions
- Equity and patient experience initiatives
By synthesizing insights from HealthTrust’s vast network of subject matter experts, data analysts, and frontline healthcare leaders, The Source provides readers with actionable intelligence that supports evidence-based decision-making at every level of the organization.
Moreover, the magazine’s design philosophy—clean, modern, and intuitive—ensures that even the most technical content remains engaging and digestible. Infographics, pull quotes, and strategic use of white space enhance readability, while photography and custom illustrations bring stories to life.
The Role of Strategic Partnerships in Publishing Success
The collaboration with Unlock Health has been instrumental in elevating The Source to award-winning status. As a full-service creative agency specializing in healthcare communications, Unlock Health brings deep industry knowledge, strategic foresight, and award-winning design capabilities to the table. Their work with HealthTrust exemplifies how purpose-driven partnerships can yield content that not only informs but also inspires change.
This synergy between client and agency has allowed The Source to transcend the traditional boundaries of a corporate publication. It functions not just as a vehicle for sharing information, but as a catalyst for dialogue, innovation, and continuous improvement across the healthcare ecosystem.
