Estée Lauder unveils its new skin longevity initiative, which is the next frontier in beauty

-Estée Lauder today unveiled its new Skin Longevity platform, which is based on 15 years of expertise in pioneering research into skin longevity. With new product innovation based on cutting-edge anti-aging technology, Estée Lauder is pioneering a new frontier in science-driven luxury skincare.

To strengthen the brand’s authority in the science of skin longevity, Estée Lauder announces the formation of a collective of longevity experts across multiple disciplines to educate and empower consumers to rethink their approach to skincare and lifestyle – reframing the fight against aging in place of anti-aging. Estée Lauder also announces its support for the Stanford Center on Longevity and its new Program on Aesthetics & Culture, whose work will include research assessing perceptions about longevity and vitality.

“The Estée Lauder brand has always been at the forefront of scientific breakthroughs in the field of skin,” said Justin Boxford, global brand president of Estée Lauder. “Longevity is one of the fastest growing movements in the beauty and wellness industries, with multi-generational consumer interest in biohacking and anti-aging practices at an all-time high. Estée Lauder has been a pioneer in skin longevity research for over 15 years, and we already have the proven technology to reveal visible anti-aging. For us, this is a pivotal moment that will allow the brand to disrupt the industry, change our understanding of skin aging and reimagine skincare for the future. »

The exclusive and patented SIRTIVITY-LP technology™ to reveal a visible fight against aging

Estée Lauder has been studying the role of sirtuins in the skin for nearly two decades, garnering 29 patents worldwide and presenting at more than 20 scientific conferences to date. Most recently, Estée Lauder unveiled its latest skin longevity research to a global audience at the World Congress of Dermatology, one of the largest and most prestigious international dermatology congresses, held every four years. . Through its cutting-edge research, Estée Lauder has been able to advance its understanding of the biology of skin aging, by developing its exclusive and patented SIRTIVITY-LP™ technology, of which it was proven to not only slow skin aging, but to help visibly reverse it.

During the month of January 2024, Estée Lauder will unveil its latest product innovation, the new Re-Nutriv Ultimate Diamond Transformative Brilliance soft cream, with SIRTIVITY-LP™ which reveals visible anti-aging from just 14 days.

Collaboration with the Stanford Center on Longevity

Continuing the brand’s desire to advance longevity research, Estée Lauder announces its support for the Stanford Center on Longevity, an interdisciplinary research center at Stanford University.

Estée Lauder, as the first supporter of the Stanford Center on Longevity’s new Aesthetics and Culture Program, has made an initial three-year commitment to help fund a wide range of research activities, including post- doctoral New Map of Life and other work aimed at advancing the understanding of perceptions of longevity and vitality.

“We are excited to collaborate with the Stanford Center on Longevity, a leading authority advancing longevity research,” said Boxford. “Through supporting their new aesthetics and culture program, our goal is to build the data-driven foundation that will help shape the future of aesthetics and extend the lifespan of skin. »

The Stanford Center on Longevity aims to accelerate and implement scientific discoveries, technological advances, behavioral practices and social norms so that century-old lives are healthy and rewarding.

“We know that aging well means feeling good about yourself. Yet little research has explored the links between appearance and well-being,” says Laura L. Carstensen, professor of psychology, Fairleigh S. Dickinson Jr. professor of public policy and director of the Stanford Center on Longevity. “Increased life expectancy offers us the opportunity to better understand how citizens subjectively experience vitality and communicate this experience to others. We believe that the skin, as the largest organ, plays a significant role in transmitting this vitality. With the support of Estée Lauder, we look forward to further exploring how physical appearance and visible skin health influence perceptions of aging. »

Estée Lauder Longevity Collective

Estée Lauder also announces the launch of its first-ever Longevity Collective, a select group of influential experts and global pioneers in the science of longevity and lifestyle.

Beginning in January 2024, Estée Lauder’s Longevity Collective will serve as a brand advisory board, bringing the latest insights, research findings and resources to inform Estée Lauder’s ongoing approach to research on skin longevity. Members of the collective will also participate in events, media and content partnerships, and edit the brand’s new online content hub. The Longevity Collective will allow Estée Lauder to educate and fuel conversations around life expectancy, lifespan and aging well.

In addition to Estée Lauder Senior Scientist, Dr. Nadine Pernodet, Senior Vice President, Bioscience, Global R&D, the Longevity Collective includes partner of Estée Lauder, Dr. Danica Chen, Professor of Metabolic Biology, Nutritional Sciences and Toxicology at the University of California at Berkeley;Jennifer Garrison, Ph.D., assistant professor at the Buck Institute for Cardiovascular and Systemic Disease Research locomotor, at the University of California at Berkeley, assistant professor at the Buck Institute for Research on Aging, co-founder and director of the Global Consortium for Reproductive Longevity & Equality ;Dr. Mark Lachs, Irene and Roy Psaty Distinguished Professor of Medicine and co-director of the Center of Aging Research & Clinical Care at Weill Cornell Medicine;Dr. Zakia Rahman, clinical professor of dermatology at Stanford University School of Medicine; Serena Liang Jing, New Map of Life Fellow, Stanford Center on Longevity and Michael Clinton, founder and CEO of ROAR Forward. What’s more,Carolyn Murphy, long-time Estée Lauder global brand ambassador, will be part of the Longevity Collective and will share her beauty knowledge, well-being and lifestyle. Having worked with the Estée Lauder brand for over twenty years, Ms. Murphy is one of the industry’s longest-serving beauty ambassadors.

Aerin Lauder, founder and creative director of AERIN, and style and design director of Estée Lauder ReNutriv, said: “My grandmother, Estée, was a pioneer. She was ahead of her time in every way and changed the way we view aging, self-confidence and beauty. Today, the Estée Lauder brand continues to embody her pioneering spirit, and I think she would be incredibly excited to see her namesake brand take the lead in the new skin longevity movement and inspire consumers around the world to live at any age

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