Cynosure and Amico Aesthetics Partner for Middle East Distribution
Cynosure Lutronic, a global leader in energy-based devices, has entered into a multi-country distribution agreement with Amico Aesthetics, a prominent provider of top-tier medical devices in the Middle East.
Effective January 1, 2025, Amico Aesthetics has become the exclusive distributor for the complete range of Cynosure Lutronic products across the Middle East region, including key markets such as the UAE, Saudi Arabia, Kuwait, Qatar, Jordan, Iraq, Egypt, Bahrain, Oman, and Lebanon. This strategic partnership strengthens the presence of both companies within the energy-based device industry and underscores their shared commitment to providing outstanding customer service and cutting-edge aesthetic solutions.
A Strong Partnership
The collaboration between Cynosure Lutronic and Amico Aesthetics combines the technological prowess of Cynosure Lutronic’s innovative product portfolio with Amico’s strong regional distribution network and local expertise. This synergy aims to deliver exceptional value to aesthetic practitioners and their patients. Both companies are committed to setting new industry standards for aesthetic treatments and outcomes in the Middle East.
Ahmed El-Maghraby, CEO of Amico Group, expressed his enthusiasm for the expanded partnership: “We are thrilled to expand our collaboration with Cynosure Lutronic, a company known for its high-quality products and innovation. Their heritage of excellence aligns perfectly with our mission to provide beauty professionals with top-tier technology and support.”
Amico’s dedication to supporting practitioners is highlighted through their comprehensive support program, which includes a new training center and a team of over 250 experts. This initiative ensures that practitioners across the region can deliver optimal aesthetic results, bolstering the success of the partnership and advancing the standard of care.
Building a Stronger Presence in the Middle East
Nadav Tomer, CEO of Cynosure Lutronic, highlighted the importance of Amico Aesthetics’ deep understanding of the Middle Eastern market: “Amico’s reputation and local expertise make them an ideal partner for us. This agreement is a major step in expanding our footprint and delivering advanced solutions to beauty professionals throughout the region. Our partnership will enable us to provide our customers with cutting-edge technology, exceptional support, and continuous innovation.”
Together, Cynosure Lutronic and Amico Aesthetics will work to enhance the quality of aesthetic treatments in the Middle East. The partnership will focus on providing clinical training tailored to the unique needs of the region, along with dedicated consumer marketing campaigns and a superior level of customer service. By integrating Cynosure Lutronic’s high-performance products into the Middle Eastern market, both companies aim to set a new standard for aesthetic results and drive the future of the industry in the region.
Innovative Product Portfolio and Support
Cynosure Lutronic is renowned for its comprehensive and advanced product portfolio, which includes state-of-the-art solutions for a range of aesthetic treatments such as skin rejuvenation, hair removal, vascular lesion treatments, body contouring, and skin brightening. With over 30 years of innovation in the energy-based device market, Cynosure Lutronic is a global leader in high-end medical aesthetic treatments. The company’s products are trusted by dermatologists, plastic surgeons, and medical aesthetic centers around the world, providing non-invasive and minimally invasive treatments that cater to diverse patient needs.
The partnership between Cynosure Lutronic and Amico Aesthetics will also focus on ensuring seamless access to Cynosure Lutronic’s product line across the Middle East. By offering clinical support, product demonstrations, and post-sale services, both companies aim to foster deeper relationships with practitioners, helping them deliver optimal results for their patients.
About Amico
Amico is a leading medical device distributor in the Middle East, focused on providing advanced healthcare solutions to improve patient care. With decades of experience, Amico is committed to delivering high-quality medical devices and services that meet the needs of healthcare professionals and their patients in the region.
About Cynosure Lutronic
Cynosure Lutronic is a global leader in energy-based devices and aesthetic treatments, boasting a rich history of over 30 years of innovation in the industry. Specializing in non-invasive and minimally invasive treatments, the company’s product portfolio is designed to address a wide range of aesthetic concerns, including skin rejuvenation, hair removal, body contouring, and more. Cynosure Lutronic’s products are distributed worldwide through direct sales and international distributors in approximately 130 countries. The company continues to push the boundaries of aesthetic technology with cutting-edge solutions that help practitioners achieve superior patient outcomes.
