NRC Health Celebrates Nation’s Top Healthcare Organizations with 2025 Consumer Loyalty, Excellence in Patient Experience, and Experience Management Awards
NRC Health, the nation’s premier partner in Healthcare Experience Management, is proud to announce the recipients of its prestigious 2025 Consumer Loyalty Awards, Excellence in Patient Experience Awards, and the singular Excellence in Experience Management Award. These accolades recognize healthcare organizations that have gone above and beyond to place patients and families at the heart of care delivery, foster enduring loyalty, and embed human-centered principles into every facet of the healthcare journey.
As healthcare continues to evolve in complexity and consumer expectations rise, these awards shine a spotlight on institutions that not only meet but exceed the standards of compassionate, responsive, and patient-driven care. The 2025 honorees represent a diverse cross-section of the U.S. healthcare landscape—from nationally renowned academic medical centers to community-based hospitals and specialty care providers—each united by a shared mission: to understand and elevate the human experience in healthcare.
2025 Consumer Loyalty Awards: Recognizing America’s Most Trusted Healthcare Brands
The Consumer Loyalty Awards honor the top 100 healthcare organizations across the United States that have earned the highest consumer ratings based on NRC Health’s Market Insights study. This annual survey is the largest and most comprehensive of its kind in the healthcare industry, capturing insights from more than 310,000 individuals nationwide. It evaluates key dimensions of consumer perception, including brand reputation, trust, likelihood to recommend, and overall satisfaction.
Within this elite group of 100, the Best in Class Award is reserved for the top 25 organizations that demonstrate exceptional performance across all loyalty metrics. These institutions have not only earned high marks from patients but have also cultivated deep emotional connections that translate into lasting loyalty and advocacy.
This year’s Best in Class winners include some of the most respected names in American healthcare:
- Ronald Reagan UCLA Medical Center
- University of Texas MD Anderson Cancer Center
- Mayo Clinic
- Cleveland Clinic
- Massachusetts General Hospital
Equally impressive are the regional leaders recognized for their outstanding community impact and patient-centered ethos, such as:
- Parkview Regional Medical Center (Fort Wayne, Indiana)
- Norton Audubon Hospital (Louisville, Kentucky)
- Morton Plant Hospital (Clearwater, Florida)
“These organizations understand that loyalty isn’t built through transactions—it’s earned through trust, consistency, and genuine human connection,” said Helen Hrdy, Chief Operating Officer at NRC Health. “This year’s Consumer Loyalty and Best in Class Award winners have demonstrated remarkable dedication to building patient loyalty by putting the patient experience at the forefront. Their steadfast commitment to advancing Human Understanding in healthcare serves as a powerful example for the entire industry.”
2025 Excellence in Patient Experience Awards: Celebrating Real-Time Excellence
In parallel, NRC Health presents its Excellence in Patient Experience Awards, which recognize healthcare providers that deliver consistently exceptional care experiences across diverse settings. Unlike perception-based awards, these honors are grounded in real-time patient feedback collected through NRC Health’s robust experience management platform.
Winners are selected based on their Net Promoter Scores (NPS) from April 1, 2024, through March 31, 2025, with a specific focus on the “Would Recommend Facility” metric—a powerful indicator of patient satisfaction and advocacy. The awards span multiple categories to ensure fair recognition across organizational sizes and specialties, including:
- Large, medium, and small health systems
- Pediatric, large, medium, and small hospitals
- Medical groups
- Specialty hospitals
- Critical access hospitals
Among this year’s distinguished honorees are:
- Mercy (a national health system known for its integrated care model)
- Atrium Health (a leading Southeastern system with a strong focus on equity and access)
- Park Nicollet Methodist Hospital (Minneapolis, Minnesota)
- UCHealth–Yampa Valley Medical Center (Steamboat Springs, Colorado)—a critical access hospital delivering high-quality care in a rural setting
- Scottish Rite for Children (Dallas, Texas), a world-renowned pediatric orthopedic hospital
“These organizations don’t just collect feedback—they act on it,” Hrdy emphasized. “This year’s Excellence in Patient Experience Award winners have demonstrated an unwavering commitment to listening to patients and their families and improving care in ways that reflect NRC Health’s mission of Human Understanding. This achievement highlights the dedication of their entire teams—from frontline staff to executive leadership—and we’re proud to celebrate their successes.”
2025 Excellence in Experience Management Award: A Culture of Empathy and Action
The most distinguished honor of the year, the Excellence in Experience Management Award, is presented to a single organization that exemplifies a system-wide culture of embedding patient and consumer insights into every strategic and operational decision. This year, NRC Health bestows this honor upon Parkview Health, a regional health system based in Fort Wayne, Indiana.
Parkview Health stood out for its holistic, organization-wide approach to experience management. From leadership alignment to frontline engagement, the system has institutionalized feedback loops that ensure patient voices directly influence care redesign, staff training, facility improvements, and even community outreach initiatives. Their commitment extends beyond satisfaction scores—they prioritize empathy, responsiveness, and proactive problem-solving.
“The Excellence in Experience Management Award honors Parkview Health for its organization-wide commitment to keeping experience at the center of everything they do,” said Helen Hrdy. “Their focus on empathy and responsiveness exemplifies true human-centered healthcare. They don’t just measure experience—they live it.”
Parkview’s success is rooted in a leadership philosophy that views experience as a clinical outcome. By integrating real-time feedback into daily huddles, quality improvement projects, and executive dashboards, they’ve created a culture where every employee—from environmental services to the C-suite—understands their role in shaping the patient journey.
A Vision for the Future of Human-Centered Healthcare
The 2025 award recipients collectively represent the vanguard of a healthcare transformation—one that prioritizes not just clinical outcomes, but the emotional, psychological, and relational dimensions of care. In an era marked by workforce challenges, digital disruption, and rising consumer expectations, these organizations prove that human understanding remains the cornerstone of sustainable success.
NRC Health’s awards program underscores a critical truth: when healthcare organizations listen deeply, act authentically, and lead with empathy, they don’t just improve satisfaction—they build trust, drive loyalty, and ultimately enhance health outcomes.
