Eric Peacock Appointed Chief Patient Officer of Swoop
Swoop, a leader in AI-powered, data-driven, and privacy-compliant omnichannel healthcare marketing, has announced the appointment of Eric Peacock as Chief Patient Officer. This move underscores the company’s commitment to enhancing patient outcomes through predictive modeling, trusted patient communities, and AI-driven engagement. In his new role, Peacock will continue serving as Co-founder and President of MyHealthTeam, a Swoop company, where he will focus on advancing patient-first strategies that empower individuals to take charge of their healthcare journey.
Swoop, a leader in AI-driven, data-powered healthcare marketing, has appointed Eric Peacock as Chief Patient Officer, reinforcing its commitment to placing patients at the heart of its healthcare engagement strategies. Peacock’s role focuses on ensuring that every patient receives tailored, timely communications throughout their healthcare journey, enhancing patient-provider conversations, improving adherence to treatment, and fostering proactive health management. This leadership move is part of Swoop’s broader mission to integrate patient perspectives into healthcare marketing and help pharmaceutical brands engage patients with relevant, privacy-compliant messaging.
As Chief Patient Officer, Peacock will spearhead initiatives designed to create more personalized healthcare experiences. His work will focus on advancing Swoop’s vision of patient-centric innovation, ensuring patients get the support they need when they need it most. This includes delivering customized communications at key moments in the patient journey, improving the efficiency and effectiveness of treatment plans, and increasing patient engagement. Peacock’s extensive experience in patient engagement, combined with his leadership role at MyHealthTeam—a Swoop company—positions him perfectly to drive Swoop’s strategy forward.
“MyHealthTeam has long provided a vital platform for patients to connect and share experiences, with over 60 condition-specific communities and millions of engaged members. Under Eric’s leadership, we are accelerating our commitment to patient-first innovation,” said Ron Elwell, Founder and CEO of Swoop. “Swoop’s mission is to create a future where technology seamlessly connects patients and healthcare providers in a privacy-safe way, improving health outcomes for patients. Eric’s deep expertise in patient engagement makes him the ideal leader to drive this vision forward, ensuring we continue to prioritize patient well-being in everything we do.”
Peacock’s role at Swoop includes several critical objectives. One of the key initiatives is helping patients “see around the next corner.” Using predictive modeling, Peacock and his team will deliver tailored communications at critical moments in the patient journey, ensuring that both patients and healthcare providers receive synchronized, relevant messaging based on individual needs. By providing insights into what to expect next in their treatment plans, patients will be better equipped to make informed decisions and manage their health more effectively.
Another central aspect of Peacock’s role is ensuring that the patient voice is integral to healthcare decision-making. Swoop plans to use real-world insights and de-identified patient data from MyHealthTeam’s millions of members to shape pharmaceutical brand strategies. This will ensure that patient needs are at the forefront of industry decisions, making healthcare solutions more responsive and patient-friendly.
Peacock will also focus on expanding privacy-first engagement by upholding strict privacy standards. Ensuring that all patient outreach is compliant and privacy-safe is a priority, with all communications being opted-in and transparent. By maintaining these high standards, Swoop ensures that patients can trust the platform, knowing their personal data is protected.
One of the most significant advantages of Swoop’s approach is its ability to reach a broad range of patients across numerous conditions. Swoop’s AI-powered insights allow the expansion of MyHealthTeam’s already robust communities, increasing patient access to reliable health resources. The goal is to foster a more inclusive and supportive environment for patients, regardless of their condition.
“Swoop is harnessing the power of AI, big data, and community to help patients and their physicians,” said Peacock. “By combining Swoop’s data-driven intelligence with MyHealthTeam’s trusted patient communities, we’re creating a future where patients have unprecedented access to personalized health support—all in a privacy-safe, patient-first way.”
Swoop’s dedication to transforming patient engagement through technology is evident in its solutions, which prioritize privacy and compliance while improving patient outcomes. Swoop’s AI-driven omnichannel solutions help pharmaceutical companies drive meaningful engagement with patients and providers, improving conversions and leading to measurable increases in prescription fills. By focusing on protecting consumer privacy and optimizing engagement strategies, Swoop’s offerings stand out in the healthcare marketing space.
Swoop’s recent acquisition of MyHealthTeam, a leader in patient social networks, further strengthens its position in the industry. MyHealthTeam is one of the largest and most engaged patient networks in healthcare, offering more than 62 condition-specific communities. These platforms empower millions of patients to connect, share resources, and access medically verified information, all while managing their health more effectively. By integrating MyHealthTeam’s capabilities into Swoop’s digital platform, the company is extending its reach and offering even more robust solutions for patient engagement.
Swoop is at the forefront of AI-powered healthcare solutions, offering tools that drive patient engagement, improve outcomes, and enhance the overall healthcare experience. Through its work, Swoop is shaping the future of healthcare marketing, making it more patient-centered, personalized, and privacy-conscious. As Chief Patient Officer, Eric Peacock will continue to lead the way in transforming patient engagement strategies and ensuring that patients have the support they need to navigate their healthcare journeys successfully.
