Merck Canada Launches Listen Close Campaign to Promote Lung Health on World Cancer Day
On World Cancer Day, Merck Canada unveiled its new “Listen Close” campaign, a bold initiative aimed at raising awareness about lung cancer and encouraging Canadians to prioritize their lung health. The campaign highlights the critical role of early detection in improving outcomes for those diagnosed with lung cancer, a disease that often remains undetected until it reaches advanced stages. By urging Canadians to “listen to their lungs,” Merck Canada seeks to educate the public about the risk factors, signs, and symptoms of lung disease, including lung cancer.
Lung cancer is the most frequently diagnosed cancer in Canada and accounts for nearly 25% of all cancer-related deaths. In 2024 alone, over 32,000 Canadians are expected to receive this life-altering diagnosis. Shockingly, 1 in 14 Canadians face the risk of developing lung or bronchus cancer during their lifetime. These alarming statistics underscore the urgent need for action to protect lung health and improve early detection rates.
A New Resource: ListenClose.ca
At the heart of the “Listen Close” campaign is a dedicated website, ListenClose.ca, designed to empower Canadians with valuable information and tools to take charge of their lung health. One of the platform’s standout features is the LungCheck Assessment tool, which allows users to evaluate their personal lung health quickly and easily. Within minutes, individuals can learn about the signs and symptoms of lung disease, identify potential risk factors, and receive a personalized summary to guide discussions with healthcare professionals.
“Lung cancer is projected to account for 13% of all new cancer cases in Canada in 2024,” said David D. Jones, President and Managing Director of Merck Canada. “Through the ‘Listen Close’ campaign, we aim to shine a light on this critical issue affecting countless Canadian families and emphasize how early detection can significantly improve health outcomes.”
A Dedicated Phone Line for Inspiration and Support
To further support the campaign, Merck Canada has introduced a toll-free phone line (1-833-495-5864 or LUNG) where Canadians can hear inspiring stories from lung cancer patients who took proactive steps for their health. Available throughout 2025, this resource aims to motivate others to act on any concerns they may have about their lung health.
One such story comes from Beverley, a retired wealth management professional diagnosed with stage 4 non-small cell lung cancer in 2019. As a nonsmoker who led a healthy lifestyle, Beverley was blindsided by her diagnosis at age 68. “There’s a common misconception that lung cancer only affects smokers,” she explained. “But the truth is, anyone with lungs can get lung cancer. I’m sharing my journey to help others recognize the symptoms and risks so they can take action if something feels off.”
Addressing Misconceptions About Lung Cancer
Dr. Nathalie Daaboul, a specialist in hematology and medical oncology, echoed Beverley’s sentiments, emphasizing the importance of dispelling myths surrounding lung cancer. “From 2020 to 2045, an estimated 623,500 preventable cases of lung cancer are projected in Canada,” Dr. Daaboul noted. “One challenge is that lung cancer symptoms—such as persistent coughing, shortness of breath, or chest pain—are often mistaken for less serious conditions like pneumonia, colds, or allergies. This can lead to misdiagnosis or delays in treatment.”
She stressed the importance of paying attention to changes in your body and seeking medical advice promptly if symptoms persist. Early intervention can make a significant difference in managing the disease effectively.
Why Early Detection Matters
Early detection remains one of the most effective ways to combat lung cancer. When caught in its initial stages, the chances of successful treatment increase dramatically. Unfortunately, many cases go unnoticed until the cancer has progressed, making treatment more challenging. The “Listen Close” campaign addresses this gap by providing Canadians with accessible resources to monitor their lung health and recognize warning signs early.
The ListenClose.ca website offers comprehensive information on lung cancer, including its causes, risk factors, and screening options. It also provides guidance on when to consult a healthcare provider and what questions to ask during appointments. By equipping Canadians with knowledge, Merck Canada hopes to foster a culture of proactive health management.
Breaking Down Barriers to Awareness
One of the campaign’s key goals is to break down barriers that prevent people from seeking help. Stigma around lung cancer, particularly among nonsmokers, can deter individuals from discussing their symptoms openly or pursuing screenings. The “Listen Close” campaign works to normalize conversations about lung health and encourage everyone—regardless of smoking history—to prioritize regular check-ups.
Additionally, the campaign highlights the broader impact of lung cancer on families and communities. With thousands of Canadians affected each year, the ripple effects extend far beyond individual patients. By fostering greater awareness and understanding, Merck Canada aims to create a supportive environment where no one faces lung cancer alone.
Taking Action Today
The message is clear: taking charge of your lung health starts now. Whether through visiting ListenClose.ca, using the LungCheck Assessment tool, or speaking with a healthcare provider, every step counts toward better outcomes. For those unsure where to begin, the campaign provides simple yet impactful actions:
- Educate Yourself: Learn about the signs, symptoms, and risk factors associated with lung disease.
- Assess Your Risk: Use tools like the LungCheck Assessment to evaluate your personal lung health.
- Seek Professional Guidance: Schedule an appointment with your doctor to discuss any concerns or symptoms you’re experiencing.
- Spread Awareness: Share information about the “Listen Close” campaign with friends and family to amplify its reach.
