Translation App for Medical Aesthetics Launched by SBC Medical, Boosting Clinic Initiative
Shonan Beauty Clinic (SBC), supported by SBC Medical Group Holdings Incorporated (Nasdaq: SBC), has launched an innovative translation app tailored specifically for the medical aesthetics industry. This new app is part of SBC’s broader strategy to implement its “Inbound-Focused Clinics” initiative, designed to cater to the growing demand for medical tourism and ensure international patients have seamless access to Japan’s advanced aesthetic treatments.
Capitalizing on the Growth of Medical Tourism
The global medical aesthetics market is projected to grow at a compound annual growth rate (CAGR) of 12.17% from 2024, reaching $212.5 billion by 2032. Within Asia, countries like Japan, South Korea, and Thailand are emerging as leading destinations for medical tourists, thanks to their renowned medical aesthetics services.
In Japan, the influx of international patients seeking high-quality aesthetic treatments has surged in recent years. SBC alone welcomes over 10,000 inbound patients annually, with more than 20,000 inquiries each year. While China remains a major driver of this demand, there is a notable increase in interest from English-speaking regions as well. To accommodate this growth, SBC is expanding its operational capacity and introducing innovative solutions to support sustainable growth within the medical tourism sector.
Overcoming Language Barriers with a Specialized Translation App
A key challenge in medical tourism is overcoming language barriers, especially in specialized fields like medical aesthetics. To address this, SBC has developed a cutting-edge translation app designed specifically for use by medical aesthetics staff. The app facilitates smooth communication by accurately translating specialized medical terminology, ensuring that clinic staff and international patients can converse effectively during consultations and pre-treatment discussions.
Initially supporting English and Chinese, the app is critical for making patients feel comfortable and confident in their treatment choices. By eliminating language as a barrier, the app fosters a welcoming environment, promoting trust and understanding. Plans are already in place to expand the app’s language capabilities, aiming to make it accessible to a global clientele by rolling it out across SBC’s clinics nationwide.
The “Inbound-Focused Clinics” Initiative
SBC’s “Inbound-Focused Clinics” initiative is designed to further enhance the experience of international patients by establishing dedicated clinics that cater specifically to their needs. Three flagship locations – the Shinjuku Main Clinic, Shinbashi-Ginza Clinic, and Osaka Umeda Clinic – have been designated as hubs for international patients. These clinics are staffed with concierges fluent in English and Chinese, ensuring clear and reliable communication for patients from around the world. The initiative will also be expanded to key cities including Yokohama, Nagoya, Sendai, and Sapporo. With these improvements, SBC aims to double its annual inbound patient volume to 20,000 patients by the end of the year.
A Vision for the Future: Medical Tourism as a “Beauty Infrastructure”
SBC’s commitment goes beyond merely providing aesthetic treatments. The company seeks to offer an exceptional patient experience rooted in the values of beauty, confidence, and cultural excellence. Drawing from Japan’s legacy of technological innovation and hospitality, SBC is setting a new standard in medical tourism, where healthcare, beauty, and culture seamlessly intersect. The initiative not only promotes inbound tourism but also contributes significantly to regional revitalization and the broader growth of Japan’s medical tourism industry.
SBC’s philosophy of “delivering beauty beyond medicine” reflects its mission to redefine the global landscape of medical aesthetics. Through its commitment to combining state-of-the-art treatments with Japanese warmth and professionalism, the company is poised to inspire patients worldwide and set new benchmarks in the field.
About SBC Medical
SBC Medical, with headquarters in Irvine, California, and Tokyo, Japan, is a leading provider of management services and products to cosmetic treatment centers. The company specializes in offering Translation comprehensive management services to franchisee clinics, which include advertising and marketing across various platforms, staff management, training and recruitment, customer reservation services, assistance with employee housing and clinic rentals, clinic construction and design, procurement of medical equipment and consumables, as well as providing cosmetic products for resale.
SBC Medical also offers Translation solutions for franchisee clinic operations, including IT software for remote consultations, customer loyalty programs, and payment tools. The company’s extensive suite of services ensures that its franchisees can focus on delivering high-quality care while SBC handles the operational complexities of running a successful medical aesthetics clinic.
In summary, SBC Medical’s new translation app and “Inbound-Focused Clinics” initiative represent significant steps in addressing the rising demand for medical tourism in Japan. By combining advanced technology with personalized care, SBC is transforming the way international patients access and experience Japan’s Translation top-tier aesthetic treatments, fostering a global reputation as a leader in medical tourism.
