SBC Medical Group Holdings (California, USA, CEO: Aikawa Yoshiyuki), a provider of management support to medical institutions globally, has entered into a business partnership with MEDIROM Corporation (Headquarters: Minato-ku, Tokyo, CEO: Eguchi Koji). MEDIROM operates over 300 relaxation studios nationwide and is recognized for its rapid growth in IT and healthcare technology. This partnership aims to leverage the strengths of both companies to expand their customer bases and deliver new value to their clientele.
Background of the Partnership
SBC Medical Group, guided by the principle of “ultimate win-win-win,” offers management support to a variety of medical institutions, including those specializing in cosmetic medicine, dentistry, AGA treatment, gynecology, infertility treatment, ophthalmology, orthopedics, and regenerative medicine. The group operates 224 clinics in Japan and abroad, including the well-known Shonan Beauty Clinic network.
MEDIROM, operating under the slogan “More Healthy, Newer,” runs over 300 relaxation studios branded “Re.Ra.Ku” throughout Japan. The company is deeply engaged in the healthcare sector, focusing on health maintenance and preventive care, and is known for its ongoing innovations in the field.
Expanding Customer Segments and Synergies
The partnership aims to create synergies by tapping into different customer segments. Shonan Beauty Clinic is particularly popular with women in their 20s and 30s, while MEDIROM’s “Re.Ra.Ku” studios attract a broader customer base, including many male clients seeking relaxation and health maintenance services.
Through this collaboration, both companies plan to access new markets, expand their customer segments, and offer enhanced services. As a first step, a joint promotion will run from November 15, 2024, to December 15, 2024, with special discount coupons distributed to customers at both Shonan Beauty Clinic and Re.Ra.Ku studios. Shonan Beauty Clinic customers will receive a coupon for Re.Ra.Ku, and Re.Ra.Ku customers will get a discount for Shonan Beauty Clinic. This campaign marks the beginning of a deeper collaboration aimed at offering a comprehensive “beauty and health” experience to their customers.
First Campaign Details
- Participating Locations:
- Shonan Beauty Clinic: 130 clinics nationwide
- Re.Ra.Ku (directly managed stores): 230 clinics nationwide
- Campaign Period:
- Shonan Beauty Clinic: November 15, 2024 – December 15, 2024
- Re.Ra.Ku: December 1, 2024 – January 13, 2025
Coupons are available while supplies last. For specific details on the coupons, customers are advised to check with each participating store.
About MEDIROM Corporation
MEDIROM provides health guidance and wellness programs through its “Lav” healthcare app and relaxation studios. In 2020, the company expanded into the device market with the launch of the MOTHER Bracelet, a smart tracker designed to operate 24/7 without the need for charging. MEDIROM plans to leverage this device to offer a centralized health management system for various sectors, including nursing care and distribution. The company aims to expand its presence across the healthcare sector, from preventive care to medical treatments.
Company Overview:
- English Name: MEDIROM Healthcare Technologies Inc.
- Listing: NASDAQ (Ticker: MRM)
- Headquarters: 16F Tradepia Odaiba, 2-3-1 Daiba, Minato-ku, Tokyo
- Established: July 2000
- Website: https://medirom.co.jp
About SBC Medical Group Holdings
Founded in 2000 in Fujisawa City, Kanagawa Prefecture, Shonan Beauty Clinic (part of SBC Medical Group Holdings) pioneered advanced cosmetic medical care with the belief of “bringing cosmetic medicine closer to people.” Initially focused on cosmetic procedures, the company has since expanded into various medical fields, including infertility treatments, dentistry, and orthopedics.
Today, SBC Medical Group operates 224 clinics worldwide and was recently listed on the NASDAQ in September 2024. The company is dedicated to contributing to global happiness through medical innovation and plans further expansion of its clinic network internationally.
Company Overview:
- English Name: SBC Medical Group Holdings
- Headquarters: Fujisawa City, Kanagawa Prefecture, Japan
- Website: Shonan Beauty Clinic
This partnership between SBC Medical Group and MEDIROM Corporation marks a significant step towards integrating healthcare, wellness, and technology, with both companies aiming to deliver new value to their customers and broaden their reach across different demographics.
