Hims & Hers Strengthens Its Global Digital Healthcare Platform Through Metabolic Health, International Expansion and New Treatment Categories
Hims & Hers is strengthening its position in the digital healthcare industry with a business strategy focused on building long-term relationships with customers rather than relying on individual products or one-time healthcare transactions. The company aims to develop an everyday digital health platform that can support customers across different healthcare needs as their requirements change over time.
In a company leadership article, Hims & Hers explained that its long-term vision is to become a trusted healthcare partner for customers by bringing multiple treatment categories, personalized care and ongoing support together through one platform. The company believes that healthcare businesses can create stronger customer relationships when they offer services that extend beyond a single treatment or medical condition.
According to the company, many businesses in the healthcare industry are structured around individual transactions. Customers may approach a provider for a particular treatment or condition, receive the service they need and then move elsewhere when another healthcare requirement develops. Hims & Hers wants to create a different experience by allowing customers to continue using the same platform as their needs evolve.
The company believes that a lasting relationship with customers is an important part of building a successful digital healthcare business. Rather than focusing exclusively on acquiring customers for one service, Hims & Hers wants to establish a platform where people can access different healthcare options, receive guidance and maintain continuity throughout their care journeys.
To support this ambition, the company is concentrating on three major strategic priorities: expanding its position in metabolic health, growing across major international markets and continuing to introduce new healthcare categories.
Strengthening Its Position in the Metabolic Health Market
One of the most important areas of focus for Hims & Hers is metabolic health, particularly weight management. The company explained that many customers begin their relationship with the platform through weight-loss services. It views this category as one of the largest opportunities in healthcare and believes that adoption remains in its early stages.
Hims & Hers sees weight management as an important starting point for developing broader relationships with customers. By providing access to treatment options and ongoing healthcare support, the company believes it can gradually support additional needs beyond the service that initially brought customers to the platform.
The company also recognizes that the metabolic health market is changing as treatment availability and pricing evolve. The introduction of generic medications is one development that could make certain treatment options more affordable and accessible to a wider group of people.
Canada provides an example of this market development. According to Hims & Hers, generic medications arrived in the Canadian market earlier in 2026, and average monthly orders increased by more than 50% following their introduction.
The company said it observed similar patterns in other healthcare categories, including sexual health and hair care, where the availability of generic options helped bring more people into care. Hims & Hers believes that greater treatment choice can encourage customers to seek services that may previously have been less accessible to them.
Offering More Treatment Choices Through Healthcare Partnerships
As the metabolic health category develops, Hims & Hers wants customers to be able to explore a broad assortment of treatment options in one place. The company intends to combine product availability with guidance from a healthcare team so customers can make decisions based on their individual needs.
The company highlighted its relationships with major pharmaceutical companies, including Lilly and Novo, as an important part of its ability to provide a broad assortment to customers.
These relationships support the company’s strategy of offering different options within the weight-management category. Hims & Hers believes that providing customers with access to a wider range of choices, alongside healthcare guidance, can strengthen the overall customer experience.
The company is also planning to introduce an AI-native experience for every weight-loss customer on its platform. This initiative is intended to make the digital healthcare experience more integrated and personalized.
Artificial intelligence is becoming an important part of the company’s broader technology strategy. Hims & Hers wants to use technology to support customers as they navigate treatment options and continue their healthcare journeys.
The planned AI-native experience is part of the company’s effort to combine technology, treatment assortment and healthcare support. Rather than treating each customer interaction as a separate transaction, the company wants to develop a connected platform that can respond to changing customer needs.
Expanding Into Major International Healthcare Markets
International expansion represents the second major priority in the company’s strategy. Hims & Hers is working to bring its digital healthcare model into additional countries, building on its existing technology, infrastructure and range of healthcare specialties.
The company reported that international revenue grew more than four times year over year to approximately $233 million during its first full quarter with Eucalyptus.
Hims & Hers also stated that its international business is on track to reach a $1 billion annualized revenue run rate in 2027. This is a company target and outlook rather than a confirmed revenue achievement.
The company believes this growth demonstrates that its connected and affordable healthcare model has opportunities beyond the United States. It sees international markets as an important part of its long-term expansion strategy.
The integration of Eucalyptus is central to this approach. Hims & Hers is transitioning Eucalyptus brands to the Hims & Hers identity so that its existing infrastructure, technology and broader range of healthcare specialties can be used to support expansion into new markets.
By bringing these capabilities together, the company wants to accelerate its international growth while maintaining a consistent customer experience.
Launching Hims and Hers in Australia and Expanding in Europe
Since August 2026, Hims & Hers has introduced several services and brands in international markets as part of its expansion plans.
The company introduced both Hims and Hers in Australia, marking an important step in its entry into the Asia-Pacific market. The launch provides an opportunity to extend its digital healthcare model to customers in a new geographic region.
In the United Kingdom, the company introduced Hers Hair, expanding its presence in the hair-care category. This move supports its strategy of bringing more healthcare specialties to customers through its digital platform.
Hims & Hers also introduced Hims in Germany, adding another European market to its international operations.
These launches demonstrate how the company is using its existing platform and healthcare capabilities to expand across different countries. Rather than developing a completely separate operating model for every market, the company wants to build on the infrastructure and experience it has already established.
The transition of Eucalyptus brands to Hims & Hers is also intended to create a more connected international business. The company expects its technology, operational capabilities and treatment categories to help support future expansion.
Expanding Healthcare Categories Through Integrated Testing and Treatment
The third major priority is expanding into additional healthcare specialties. Hims & Hers believes its digital platform can support more complex healthcare needs by connecting testing, treatment and ongoing care.
The company explained that its platform is designed to ensure customers do not have to start their healthcare journey from the beginning every time they develop a new medical requirement.
Instead, the company wants to provide a connected experience in which testing, treatment decisions and continued monitoring work together. This approach is particularly relevant for healthcare categories that require regular assessments and ongoing relationships with healthcare professionals.
Hims & Hers believes that its existing operational infrastructure and customer relationships provide a foundation for entering additional specialties.
The company’s expansion into testosterone care is one example of how this strategy is being implemented.
Expanding Testosterone Services With TRT Options
Hims & Hers has expanded its existing testosterone offering to include testosterone replacement therapy, commonly known as TRT.
The company’s approach is built around at-home blood testing and provider-guided treatment. This model is intended to make the process more accessible while allowing healthcare professionals to guide treatment decisions and adjust care as customer needs change over time.
The company believes that connecting testing and treatment through its platform can provide a more comprehensive experience for customers seeking testosterone-related healthcare services.
According to Hims & Hers, its testosterone specialty continues to progress towards a $100 million annualized revenue run rate. This figure represents the company’s stated business trajectory rather than a completed annual revenue result.
The company views testosterone care as an example of how its platform can move into healthcare categories that require more than a single product or transaction.
By combining at-home testing, provider guidance and ongoing support, Hims & Hers aims to establish a continuing relationship with customers throughout their treatment journey.
Introducing Peptides+ as Another Area of Expansion
Hims & Hers is also preparing to expand its healthcare offerings through Peptides+, another initiative highlighted in its broader category-expansion strategy.
The company described Peptides+ as an offering built around clinician-led treatment plans and access to regular blood testing to monitor progress.
The initiative reflects the company’s intention to enter healthcare areas that may require more consistent monitoring and interaction between customers and healthcare professionals.
Hims & Hers believes that its platform can support these types of services because it has been developing the infrastructure needed to connect testing, treatment and ongoing care.
The company is positioning this expansion as part of a broader strategy rather than a move limited to one treatment category. Its objective is to create a healthcare platform that can accommodate different customer needs while maintaining continuity of care.
The company’s emphasis on clinician-led treatment plans and regular testing also highlights the importance of healthcare oversight as it moves into more complex areas.
Investing in Pharmacies, Laboratories and Operational Capabilities
The company’s ability to expand into additional healthcare specialties depends on more than its digital platform. Hims & Hers emphasized that years of investment in operational infrastructure have helped create the foundation for its broader healthcare strategy.
The company operates its own pharmacies and laboratories, which it considers important capabilities for supporting a connected healthcare experience.
These operations help support the company’s approach to providing testing, treatment options and ongoing services through its platform. Hims & Hers believes that maintaining these capabilities is important as it expands into more complex healthcare categories.
The company also highlighted the importance of understanding customer needs and building trust over time. It believes that its operational experience, combined with its customer relationships, gives it a foundation for continued expansion.
As its pharmacy and laboratory infrastructure grows, the company expects operations to become more efficient. Hims & Hers intends to pass potential savings on to customers through lower prices or by including additional services at the same price.
This approach is part of its broader objective of making healthcare more accessible while supporting a wider range of services.
Building on Nine Years of Investment and Customer Trust
Hims & Hers said that its platform has been developed through approximately nine years of investment in technology, healthcare services and operational capabilities.
The company believes this investment has helped establish a brand trusted by close to 3 million people.
Customers initially approach Hims & Hers for different reasons, depending on their healthcare needs. Some may use the platform for weight management, while others may seek services in hair care, sexual health or other specialties.
The company now wants to build on those initial relationships by offering access to more healthcare categories through the same platform.
According to Hims & Hers, the range of reasons customers use its services and the markets from which they come continue to expand. The company sees this as evidence of the opportunity to develop a broader digital healthcare business.
Its strategy is based on combining the scale of a growing platform with a personalized customer experience. The company believes that a wider assortment of services, supported by its technology and operational capabilities, can make the platform more useful to customers over time.
Creating a More Connected Digital Healthcare Experience
Hims & Hers believes that every customer interaction can help improve the experience for future customers. As more people use its services, the company aims to strengthen its understanding of customer requirements and improve the way its platform supports different healthcare journeys.
The company wants to bring together treatment choices, technology, testing and ongoing care in a way that makes healthcare easier to navigate.
Its approach is designed to address a common challenge in healthcare: customers often need to move between different providers and services when their healthcare requirements change.
By offering a broader range of specialties through one platform, Hims & Hers wants to provide a more connected experience.
The company’s three priorities—metabolic health, international expansion and category development—are all connected to this objective. Each area is intended to strengthen the platform and create more opportunities to serve customers over the long term.
Hims & Hers Aims to Redefine Access to Healthcare
Overall, Hims & Hers is working to build a global digital healthcare platform centered on long-term customer relationships, a wider range of treatment options and personalized support.
Its plans to strengthen metabolic health services, expand internationally and introduce additional healthcare specialties demonstrate its ambition to move beyond a business model built around individual products.
The company’s international revenue growth, expansion into Australia, the United Kingdom and Germany, and development of testosterone and Peptides+ services form important parts of this strategy.
At the same time, its investments in pharmacies, laboratories and technology are intended to support the operational requirements of a larger healthcare platform.
Hims & Hers believes that customers should be able to rely on one platform as their healthcare needs evolve. By combining scale with personalized experiences, the company aims to build relationships that continue beyond a single treatment or healthcare category.
The company’s long-term ambition is to change how people access healthcare by making a broader range of services available through a connected digital platform.
Source link: https://news.hims.com/
