Flaus Electric Flosser Clinically Proven to Remove 7.74 Times More Plaque Than String Floss
Why has the oral care industry lagged behind in innovation for flossing? Flaus, a DTC oral beauty brand, is changing that. Founded by Samantha Coxe, Flaus is revolutionizing oral care with its award-winning electric flosser, the first of its kind to be clinically backed. The brand’s mission is to transform flossing from a dreaded chore into a delightful ritual, ensuring better oral health and overall well-being.
In a groundbreaking clinical study conducted by SLS Clinical Research Consulting, the Flaus electric flosser has been proven to remove 7.74 times more plaque between teeth compared to ADA-approved traditional string floss. “When we built Flaus, clinical validation wasn’t optional – it was everything,” explained Flaus Founder and CEO, Samantha Coxe. “Being the only clinically-backed electric flosser on the market hasn’t just differentiated us; it’s forced an industry to answer a question it had been avoiding for decades: why haven’t we held flossing to the same standard as brushing?”
Key Insights at a Glance
- Plaque Removal Efficacy: Flaus removed 7.74 times more plaque than the leading ADA-accepted string floss.
- Compliance Rate: The Flaus electric flosser has driven a 90% compliance rate among customers.
- Accessibility: Flaus is designed for people with conditions like arthritis, stroke recovery, and cerebral palsy.
- Sustainability: Flaus offers a free recycling program for used floss heads to address the sustainability issue in oral care.
Why Flossing Compliance Has Been a Persistent Challenge
Flossing has long been tied to outcomes far beyond oral health, including heart disease, diabetes, and Alzheimer’s. Yet, 60% of Americans don’t floss regularly, 30% don’t floss at all, and 27% of those who say they do admit they’re not being truthful. Compliance, not knowledge, has always been the problem. Just as a well-designed app can increase user engagement, Flaus has designed its electric flosser to be user-friendly and effective, addressing the core issue of compliance. The clinical data now confirms that the tool driving compliance is also the tool actually removing plaque.
Why the Window for Action Is Closing Fast
Like a ticking time bomb, the consequences of poor oral hygiene are mounting. The Flaus electric flosser has been clinically proven to remove 10.5 times more plaque than brushing alone, making it a critical tool in the fight against oral health issues. The study’s findings highlight the urgent need for a more effective and accessible flossing solution. With 60% of Americans not flossing regularly, the window for action is closing fast. The next steps include expanding the product’s reach and educating the public on the importance of consistent flossing.
Flaus Mobilizes for a Healthier Oral Care Future
Flaus is committed to raising the bar in oral care. The company’s electric flosser has been designed with 18,000 sonic vibrations per minute, an ergonomic silicone handle, and a 60-second routine, driving a 90% compliance rate among customers. The device is also accessible to people with conditions like arthritis, stroke recovery, and cerebral palsy, making it a viable option for those who struggle with traditional string floss.
Flaus has also incorporated braille into its packaging and offers a free recycling program for used floss heads, addressing the sustainability issue at the core of the oral care market. The company’s mission to help people keep their teeth for life is now backed by clinical data, setting a new standard in the industry.
Future Outlook
Flaus is like a beacon of innovation in the oral care industry, guiding the way forward with clinically proven solutions. The company’s electric flosser has not only addressed the compliance issue but has also set a new benchmark for effectiveness. With a 90% compliance rate and a commitment to sustainability, Flaus is poised to transform the way people think about flossing. The company’s next steps include expanding its reach and continuing to educate the public on the importance of consistent flossing.
Conclusion
The announcement of the Flaus electric flosser’s clinical validation marks a significant milestone in the oral care industry. By addressing the long-standing issue of flossing compliance and providing a clinically effective solution, Flaus is setting a new standard. The company’s commitment to accessibility and sustainability further underscores its mission to improve oral health and overall well-being. Join the conversation in the comments below.
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